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BBA (Hons.) With Specialization In Retail Management / Digital Marketing / Logistics & Supply Chain Management

 

 

 

COURSE OFFERED DURATION (IN YEARS) ELIGIBILITY CRITERIA

BBA (Hons.) With Specialization In Retail Management / Digital Marketing / Logistics & Supply Chain Management

3 12th standard pass with any stream at least 50% marks

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

In this competitive world, setting up a new venture or running the existing one is not an easy task. With the passing of time, the corporate culture is developing and growing very fast, with the evolution of innovation in technologies and the competition among businesses is very fierce and competitive so to meet these challenges and stay tuned with every day changing technologies, changing ways of marketing, changing use of logistics and supply chain for production, pursuing a degree course in Bachelor of Business Administration (BBA) is the need of the hour

Bachelor of Business Administration (BBA) is a popular course among students aspiring to venture into the world of management. BBA degree aims at providing fundamental education in business management principles, human capital management, finance, laws and policies concerning business management, decision making, financial statement analysis, wealth management etc. that is necessary for effective business management, and entrepreneurship. This course is of prime importance for students from both commerce/non-commerce backgrounds as it brings them on terms with the basics in Business Administration and MBA degree. BBA programs offer practical management training that can prepare students to successfully work within large or small organizations.

COURSE STRUCTURE FOR RETAIL MANAGEMENT

1st Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 101

CC1  Management Principles 1   5 5

2

BBA-RM 102 AEC1  English Language Skills   4   5

3

BBA-RM 103 AEC2  Environmental Studies   3   4

4

BBA-RM 104  CC2  Introduction to Retailing   1   5 5

5

BBA-RM 105  SEC1  Language Lab      4 2

6

BBA-RM 106  SEC2  Computer Laboratory      4   4 2

TOTAL

 

     23 

2nd Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 201

CC3  Retail Operations Management  4   5

2

BBA-RM 202 DSE1  Business Statistics   4  1   5

3

BBA-RM 203 GE1  Logistics and Sales Promotion   1   5

4

BBA-RM 204 CC4  Marketing Management    5

5

BBA-RM 205   Financial Accounting    5

SUMMER INTERNSHIP

8

TOTAL

 

      33

3rd  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 301

CC5  Buyers' Behavior  5    6

2

BBA-RM 302 CC6  Retail Planning   

3

BBA-RM 303 CC7  Retail Sales Techniques & Promotion  

4

BBA-RM 304  CC8  Economics   

TOTAL

 

      23 

4th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 401 CC9 Direct and Network Marketing  3  1    4

2

BBA-RM 402 CC10  Financial Reporting & Analysis   

3

BBA-RM 403  CC11  Business Strategy   

4

BBA-RM 404  GE2  Human Resource Management   

SUMMER INTERNSHIP

8

TOTAL

 

      23 

5th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 501 CC12  Retail Store Management  5   6 6

2

BBA-RM 502 DSE2 Supply Chain Management & IT Interface    5 5

3

BBA-RM 503 CC13  Ethical & Legal issues of retailing   

4

BBA-RM 504  GE3  Time and Stress Management   

5

BBA-RM 505  CC14  International Retailing  

TOTAL

 

      22 

6th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 601 DSE3  Visual Marchandising  3 10 

2

BBA-RM 602 GE4  (Choose from the Open Basket)     

3

BBA-RM 603 DSE4 Virtual and Non-Store Retailing  10 

TOTAL

 

         16 

COURSE STRUCTURE FOR BBA- DIGITAL MARKETING

1st Semester

SL No.   

CODE

PAPER NAME   

CONTACT HOURS (PERIODS/WEEK)

CREDITS

SEMESTER-1

L

T

P/CS

TOTAL

COURSE CODE

COURSE TYPE

 

 

 

 

1

BBA-DM 101

CC 1

Management Principles

4

1

 

5

5

2

BBA-DM 102

AEC1

English Language Skills

4

1

 

5

5

4

BBA-DM 103

AEC2

Environmental Studies

3

1

 

4

4

5

BBA-DM 104

CC2

Introduction to Digital Marketing

4

1

 

5

5

6

BBA-DM 105

SEC1

Language Lab

 

 

4

4

2

7

BBA-DM 106

SEC2

Computer Laboratory

 

 

4

4

2

8

BBA-DM 107

CC3

Introduction to Accounting

2

 

 

 

2

 

Semester Total

25

2nd Semester

SL No.   

CODE

PAPER NAME   

CONTACT HOURS (PERIODS/WEEK)

CREDITS

SEMESTER-2

L

T

P/CS

TOTAL

COURSE CODE

COURSE TYPE

 

 

 

 

1

BBA-DM 201

CC4

Digital and Social Media Marketing

4

1

1

6

6

2

BBA-DM 202

DSE1

Business Statistics

4

1

 

5

5

3

BBA-DM 203

GE1

To be choosen

2

 

 

2

2

4

BBA-DM 204

CC5

Marketing Management

4

1

 

5

5

5

BBA-DM 205

CC6

Financial Accounting

4

1

 

5

5

 

Project Work-50 Marks

Comprehensive Viva I-50 Marks

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

29

COURSE STRUCTURE FOR BBA - LOGISTICS & SUPPLY CHAIN MANAGEMENT

1st Semester

SL No.   

CODE

PAPER NAME

  

CONTACT HOURS (PERIODS/WEEK)

CREDITS

 

SEMESTER-1

L

T

P/CS

TOTAL

COURSE CODE

COURSE TYPE

 

 

 

 

1

BBA-LSCM 101

CC 1

Management Principles

4

1

 

5

5

2

BBA-LSCM 102

AEC1

Communication Skills

4

1

 

5

5

4

BBA-LSCM 103

AEC2

Environmental Studies

3

1

 

4

4

5

BBA-LSCM 104

CC2

Fundamentals of Logistics

4

1

 

5

5

6

BBA-LSCM 105

SEC1

Language Lab

 

 

4

4

2

7

BBA-LSCM 106

SEC2

Computer Laboratory

 

 

4

4

2

7

BBA-LSCM 107

CC3

Introduction to Accounting

2

 

 

 

2

Semester Total      

25

2nd Semester

SL No.   

CODE

PAPER NAME

  

CONTACT HOURS (PERIODS/WEEK)

CREDITS

 

SEMESTER-1

L

T

P/CS

TOTAL

COURSE CODE

COURSE TYPE

 

 

 

 

1

BBA-LSCM 201

CC3

Logistics & Supply Chain Management

4

1

1

6

6

2

BBA-LSCM 202

DSE1

Business Statistics

4

1

 

5

5

3

BBA-LSCM 203

GE1

To be choosen

2

 

 

2

2

4

BBA-LSCM 204

CC4

Marketing Management

4

1

 

5

5

5

BBA-LSCM 205

CC5

Financial Accounting

4

1

 

5

5

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

29

FACULTY MEMBERS

Dr. Santanu Ray Chaudhuri, Assistant Professor

Dr. Chaudhuri has 19 years of teaching experience. He has done his PhD in Economics where he specialized in Economic Inequality and Human Capital & Growth. He has 12 years of research experience in Economic Growth, Human Capital & Inequality, Labour Economics and Environmental Economics as well as 2 years of industry experience. He has had various awards and accolades bestowed upon him like a State Funded Scholarship, selected as a team member in the Capacity Building Project organized by Indian Statistical Institute, Kolkata, Resource Person on ‘Macroeconomics and Public Policy’ at South State Gujarat University, Surat and Resource Person on ‘Illicit Fund Transfer’, Gokhale Institute of Politics and Economics, Pune. He has 7 National and 6 International Publications. He has attended 2 National Conferences.

Dr. Mushtaq Ahmad, Assistant Professor

Dr. Ahmad has 4 years of teaching experience. He holds a Doctorate in Commerce and his research area was Marketing. He has 12 National and International Publication. He has attended 3 National and 5 International Conferences organized by various groups. 

Dr. Anindita Dutta, Assistant Professor

Dr. Dutta has more than 21 years of experience in teaching and research work. Her Ph.D. in ELT (English Language Teaching) primarily focuses on ICT (Information & Communication Technology) in Tertiary Education. Prof. Dutta had been a member of the editorial board for the International Journal of Humanities Social Sciences and Education. She has 4 academic textbooks and 9 Research Publications to her credit.

Dr. Debobani Biswas, Assistant Professor

Dr. Biswas has been teaching for twenty years and has a collective research experience of eight years. She did her Ph.D. in English Literature and her research area was “African American Drama”. To date, she has had two international and 1 National Publication to her name. Apart from this, she has attended 5 International Conferences.

Dr. Manashi Chakraborty, Assistant Professor

Dr. Chakraborty has 13 years of teaching experience and has an overall research experience of 11 years. Currently, she has been working on projects involving Dependence of Exchange Bias on Interparticle Interaction and Improving multiferroicity with RGO/GO/Graphene-based Nanocomposites.  She did her Ph.D. in Chemistry and her areas of research have been Synthetic Inorganic Chemistry, Coordination Chemistry, and Nanomaterials Synthesis, Characterization, and Magnetic Properties Study. She has a National and 5 International Publications in her name.

Mr. Shivaji Basu, Faculty (Visiting)

Mr. Basu has a year of experience. He is a member of Inst. Of Cost & Mgmt. A/cs and Grad Member of CII (UK). He did his Masters’ in Business Laws where he specialized in Law & Commerce and is certified by ACMA, IPGDRM, and IRM-Cert as well.

Dr. Saroj Upadhyay, Guest Faculty

Dr. Upadhyay has an overall 18 years of teaching experience and an industry experience of 20 years. He is a member of the Bengal Economic Association and the Indian Economic Association. He has a research experience of 5 years in the areas of Economics, Banking, and Management and received a cash award of $5000 by Regent University for collaborative research. He did his Ph.D. in Economics with a specialization in Economics and Banking. He has 120 National and 22 International Publications along with 27 National and 11 International conferences.

Mr. Bilas Haldar, Teaching Assistant (Lab. Technician)

Mr. Haldar has more than 7 years of teaching and a year of research experience in the fields of Algorithms, Cryptography, AI and Machine Learning. He did his M.Tech. in Software Engineering. Now He is doing a Ph.D.

Ms. Ranjana Chattopadhyay, Teaching Associate

Ms. Chattopadhyay has 15 years of teaching experience. She did her M.A. in English.

Mr. Sushmit Bhattacharya, Soft Skills Trainer, Training & Placement

Mr. Bhattacharya has 16 years of teaching and 2 years of industry experience. He is currently pursuing his MA in English. He has been recognized by the AIMA, New Delhi as an Accredited Management Teacher.

 

EXPERT COMMITTEE

Prof. Deboprasad Chattopadhyay

Senior Professor, Globsyn Business School

Mr. Bhaskar Chatterjee

Senior Trainer, Retail Industry in functional areas of Management & Business activities

 

CAREER PROSPECTS

Graduates can choose their careers in any of these fields – pursue MBA, apply to be a Chartered Accountant, appear for Civil Services Examinations, Defence Services, Law Courses, Banking Sector, Finance Sector, Industrial Firms, or become an Entrepreneur. They can work in various sectors as Executives or Managers handling the smooth functioning of different operations such as retail, finance, revenue and shares, information technology, advertising, E-tailing, etc.

BBA with specialization in Digital Marketing and Logistics & Supply Management is going to fulfill the need of the high demand of the market. The students must meet the demand of the market and choose the right course and as well as market oriented specialization for better employability. The course is well designed, which will help the students in getting better opportunities in the market. There has been a drastic change after the Covid-19 pandemic situation in the economy and it affects the demand of the industry as well, in this situation, where companies have laid off many employees, the same time they are looking for the best business administrators who are equally talented and possess a quality of being a leader, strategic thinker, innovative mind, and problem-solvers.  

In short, candidates with BBA degree are always in demand because they study all the market oriented subjects and helps them in earning their livelihood, but can also serve the economy with their brilliant minds during a crisis. Digital Marketing can be said to be a relatively new field of marketing. It has gained huge popularity in the recent years. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing. There are the various career opportunities for BBA (Digital Marketing) and the candidates are assigned roles in various agencies such as Digital Marketing Department of MNCs and Companies, Startups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies & Online News Portals, Magazines and Similar Publications. They are also assigned various roles such as, SEO Manager/Professional, Project Manager, Digital Business Marketer, Content Marketer/Manager, Digital Marketing Strategist, Social Media Manager, Data Analytics Professional, Web Designer, CRM Manager, Email Marketing Manager, E-Commerce Manager, Supply Chain Manager, Material Manager, Demand Planner, Master Production Scheduler, Sourcing Manager, Analyst, Consultant, International Logistics Manager, Inventory Control Manager, Logistics Engineer, Logistics Manager.

Some of the top companies to work for are,

• Amazon
• Flipkart
• Reliance
• Aditya Birla Fashion and Retail Ltd
• Tata Group
• Raymond Group, Future Retail Ltd
• Big Bazaar, Spencer’s Retail, Star Bazaar
• Godrej India Ltd
• Shoppers Stop, Westside, Pantaloons
• Regal, Metro, Bata
These companies use different strategies to market their products and come up with creative methods to sell their brands.

Get In Touch

  • Head Office:
  • Mon - Fri: 11:00 AM - 6:00 PM
  • Saturday (1st and 3rd): 11:00 AM - 6:00 PM
  • Phone No.: +91 7044446999
  • The Campus:
  • Mon - Fri: 10:00 AM - 4:00 PM
  • Phone No.: +91 7044446888
  • Email: contact@tnu.in

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