BBA (Hons.) in Retail Management

Know More About BBA (Hons.) in Retail Management

Course Offered Duration (in Years) Eligibility
BBA (Hons.) With Specialization In Retail Management 3 12th standard pass with any stream at least 50% marks.

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

In this competitive world, setting up a new venture or running the existing one is not an easy task. With the passing of time, the corporate culture is developing and growing very fast, with the evolution of innovation in technologies and the competition among businesses is very fierce and competitive so to meet these challenges and stay tuned with every day changing technologies, changing ways of marketing, changing use of logistics and supply chain for production, pursuing a degree course in Bachelor of Business Administration (BBA) is the need of the hour
BBA (Hons.) Retail Management is a popular course among students aspiring to venture into the world of management.

BBA with specialization in Retail Management degree aims at providing fundamental education in retail trading, business management principles, human capital management, finance, laws and policies concerning business management, decision making, financial statement analysis, wealth management etc. that is necessary for effective business management, and entrepreneurship. This course is of prime importance for students from both commerce/non-commerce backgrounds as it brings them on terms with the basics in Business Administration and MBA degree. BBA programs offer practical management training that can prepare students to successfully work within large or small organizations.

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Expert Committee

CAREER PROSPECTS

As the global market is expanding every day, new products are included each day, the competition is getting higher every day. In this scenario, there is a high demand for individuals with a degree and knowledge of retail management as they are the ones who can let the company sail without a single loss in the market.

The Employment Areas for the graduates in BBA (Hons.) with specialization in Retail Management are in Banking, Finance and Insurance Companies, Healthcare Industry, IT and IT Enabled Service Companies, Manufacturing Companies, Retail Operations, Shopping Mall Management, Logistics and Ware Housing, Store Management and more. BBA Retail Management job types are, Administrative manager, Brand Manager, Communication Manager, Department manager, Marketing Executive or a Manager, Operations manager, Retail Executive or a Manager, Store Manager, Sales Executive and more.
The job of lecturer or a teacher in several universities and colleges after attaining higher qualifications is always an open option for the graduates after the completion of the course. One can opt for further studies such as a Master’s Degree and so on.

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Our Faculty

Course Structure

  • Semester 1
  • Semester 2
  • Semester 3
  • Semester 4
  • Semester 5
  • Semester 6

1st Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 101

CC1  Management Principles 1 1 6 6

2

BBA-RM 102 AEC1  English Language Skills   4   5

3

BBA-RM 103 AEC2  Environmental Studies   3   4

4

BBA-RM 104  CC2  Introduction to Retailing   1   5 5

5

BBA-RM 105  SEC1  Language Lab      4 2

6

BBA-RM 106  SEC2  Computer Laboratory      4   4 2

TOTAL

 

     24

2nd Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 201

CC3  Retail Operations Management  4 1 6 6

2

BBA-RM 202 DSE1  Business Statistics   4  1   5

3

BBA-RM 203 GE1  Logistics and Sales Promotion   1   5

4

BBA-RM 204 CC4  Marketing Management    5

5

BBA-RM 205 CC5 Financial Accounting    5

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

TOTAL

 

      32

3rd Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 301

CC6 Consumer Behavior  5    6

2

BBA-RM 302 CC7 Retail Planning   

3

BBA-RM 303 CC8 Retail Sales Techniques & Promotion 1 7 7

4

BBA-RM 304  CC9 Economics   

TOTAL

 

      24

4th Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 401 CC10 Direct and Network Marketing  3  1    4

2

BBA-RM 402 CC11 Financial Reporting & Analysis   

3

BBA-RM 403  CC12 Business Strategy  1 5 5

4

BBA-RM 404  GE2  Human Resource Management   

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

TOTAL

 

      22

5th Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 501 CC13 Retail Store Management  5   6 6

2

BBA-RM 502 DSE2 Supply Chain Management & IT Interface    5 5

3

BBA-RM 503 CC14 Ethical & Legal issues of retailing   

4

BBA-RM 504  GE3  Choose from General Electives  

5

BBA-RM 505  CC15  International Retailing 1 5 5

TOTAL

 

      23

6th Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 601 DSE3  Visual Marchandising  3 10 

2

BBA-RM 602 GE4  (Choose from the Open Basket)     

3

BBA-RM 603 DSE4 Virtual and Non-Store Retailing  10 

Experiential Learning(through industrial visit/study-tour)

3

TOTAL

 

         19
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