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Admissions Open for 2026-27 : Join Lateral Entry Courses in B.Pharm, B.Tech, B.OPTOM, BMLT, BMRIT, BOTAT, BCCT, NUTRITION, MARINE ENGG. Courses.  For Admission and Enquiry, Contact: 704444 6888 / 704444 6999

BBA (Hons.) with Specialization in Digital Marketing

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    BBA (Hons.) with Specialization in Digital Marketing

    BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analyzing marketing campaigns, and finding strategies to promote their organizations. The course contains different subjects related to marketing and business analytics. The program also includes a project that enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

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    Eligibility Criteria

    12th Standard pass any stream (Science/Arts/Commerce) with minimum 55% Marks

    Top Recruiters, Highest Salary

    22 Companies

    Campus Recruitment for BBA (Hons.) in Digital Marketing

    100%

    Placement Assistance

    4.22 Lakhs / Annum

    Average Salary Received

    7.25 Lakhs / Annum

    Highest Salary Received

    100%

    Internship

    18 Companies

    Offered for Internship

    Curriculum / Syllabus

    • Semester 1
    • Semester 2
    • Semester 3
    • Semester 4
    • Semester 5
    • Semester 6
    • Semester 7
    • Semester 8

    1st Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Management Principles BBAL10101MJ 4 4 4 0 0
    2 Marketing Management BBAL10102MJ 4 4 4 0 0
    3 Introduction of Supply Chain Management BBAL10103MJ 4 4 4 0 0
    4 Financial Accounting I BBAL10104MN 4 4 4 0 0
    5 English Language and Soft Skills 1 TNUL10101AE 1 1 1 0 0
    6 English Language and Soft Skills 1 Lab TNUP10101AE 2 4 0 0 4
    7 Constitution of India I TNUL1OD01VA 2 2 2 0 0
    8 ME 2 2 2 0 0
    9 Aptitude Skill-I (Application of Advance Excel in Business) BBAP10105SE 1 2 0 0 2
    TOTAL 24 27 21 0 6

    2nd Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Organisational Behaviour BBAL10201MJ 4 4 4 0 0
    2 Business Statistics BBAL10202MJ 4 4 4 0 0
    3 Business Environment BBAL10203MJ 4 4 4 0 0
    4 IT for Business BBAP10204MN 1 2 0 0 2
    5 Financial Accounting II BBAL10205MN 4 4 4 0 0
    6 ME 2 2 2 0 0
    7 English Language and Soft Skills 2 TNUL10201AE 1 1 1 0 0
    8 English Language and Soft Skills 2 Lab TNUP10201AE 2 4 0 0 4
    9 Aptitude Skill-II (Data Analytics and AI) BBAP10206SE 2 4 0 0 4
    TOTAL 24 29 19 0 10

    3rd Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Introduction to Digital Marketing BBAL20301MJ 5 5 5 0 0
    2 Managerial Economics BBAL20302MJ 4 4 4 0 0
    3 Financial Analysis BBAL20303MJ 4 4 4 0 0
    4 Computer Application in Business BBAP20304MN 2 4 0 0 4
    5 Material Management BBAL20305MN 3 3 3 0 0
    6 English Language and Soft Skills 3 TNUL10301AE 1 1 1 0 0
    7 English Language and Soft Skills 3 Lab TNUP10301AE 1 2 0 0 2
    8 Aptitude Skill-III (Data Business Management for Business Analytics) BBAP20306SE 1 2 0 0 2
    9 ME 2 2 2 0 0
    10 Gender Sensitization TNUL1OD02VA 2 2 2 0 0
    TOTAL 25 25 20 0 8

    4th Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Human Resource Management BBAL20401MJ 4 4 4 0 0
    2 Business Law I BBAL20402MJ 4 4 4 0 0
    3 Business Strategy and Entrepreneurship BBAL20403MJ 4 4 4 0 0
    4 Production and Operations Management BBAL20404MN 4 4 4 0 0
    5 Financial Management BBAL20405MN 4 4 4 0 0
    6 English Language and Soft Skills 4 TNUL10401AE 1 1 1 0 0
    7 English Language and Soft Skills 4 Lab TNUP10401AE 1 2 0 0 2
    8 Aptitude Skill-IV (AI Applications in Marketing, Finance, and HR) BBAP20406SE 2 4 0 0 4
    9 ME 2 2 2 0 0
    TOTAL 26 29 23 0 6

    5th Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Marketing Research BBAL30501MJ 3 3 3 0 0
    2 Introduction to Business Analytics BBAL30502MJ 2 2 2 0 0
    3 Introduction to Business Analytics Lab BBAP30503MJ 2 4 0 0 4
    4 Social and Content Marketing BBAL30504MJ 4 4 4 0 0
    5 Python Programming BBAL30505MN 1 1 1 0 0
    6 Python Programming Lab BBAP30506MN 1 2 0 0 2
    7 Service and Operation Management BBAL30507MN 4 4 4 0 0
    8 English Language and Soft Skills 5 Lab TNUP10501AE 1 2 0 0 2
    9 English Language and Soft Skills 5 TNUL10501AE 1 1 1 0 0
    10 Critical Thinking & Logical Reasoning I TNUL1OD03VA 2 2 2 0 0
    11 ME 2 2 2 0 0
    12 Aptitude Skill-V (Performance Marketing & Campaign Strategy) BBAP30508SE 1 2 0 0 2
    TOTAL 24 27 19 0 10

    6th Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Website and Digital Advertisement BBADML30601MJ 4 4 4 0 0
    2 Affiliate and Influencer Marketing BBADML30602MJ 4 4 4 0 0
    3 Digital Privacy, Law and Ethics BBADML30603MN 2 2 2 0 0
    4 Application of AI in Digital Marketing BBADML30604MN 1 1 1 0 0
    5 Application of AI in Digital Marketing Lab BBADMP30605MN 1 2 0 0 2
    6 Critical Thinking & Logical Reasoning II TNUL1EV03VA 2 2 2 0 0
    7 English Language and Soft Skills 6 TNUL10601AE 1 1 1 0 0
    8 English Language and Soft Skills 6 Lab TNUP10601AE 1 2 0 0 2
    9 ME 2 2 2 0 0
    10 Aptitude Skill-VI (Search Engine Operation & Ad Scriptwriting) BBADMP30606SE 2 4 0 0 4
    TOTAL 20 22 16 0 8

    7th Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Research Methodology BBADML40701MJ 4 4 4 0 0
    2 Metaverse Marketing BBADML40702MJ 4 4 4 0 0
    3 Google Site and Design I BBADML40703MJ 4 4 4 0 0
    4 Internship BBADMI40704SI 4 0 0 0 0
    TOTAL 16 12 12 0 0

    8th Semester

    SL. NO. COURSE NAME CODE CREDIT HOURS L T P
    1 Google Site and Design II BBADML40801MJ 4 4 4 0 0
    2 Practical on Creating Blogs BBADML40802MJ 4 4 4 0 0
    3 Digital Ethics and Blockchain BBADML40803MJ 4 4 4 0 0
    TOTAL 12 12 12 0 0

    Fee Structure

    Courses Offered
    (2 semesters per year)    		 Fee Per Semester (A) (Rs.) One Time Fee (B) (Rs.) 1st Semester Fee (A+B) (Rs.) Total Course Fee (Rs.) 7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
    BBA (Hons.) with Specialization in Digital Marketing 49,500 29000 78,500 3,50,000 24,000

    Modes of Payment

    ‘The Neotia University’

    Bank of Baroda
    A/C No. 6595020000033
    IFSC Code : BARB0VJOKOL
    Branch : SME Branch, Kolkata-700001

    Students can make the payment of Fee by following modes

    • 1. Demand Draft in the name of
      The Neotia University
    • 2. Cheque in the name of
      The Neotia University
    • 3. Online Payment of
      The Neotia University website

    Scholarships

    Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission
    for the Session 2026-27 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
    SL NO. TYPE OF SCHOLARSHIP CLASS XII % or Equivalent % TERMS AND CONDITIONS PERCENTAGE (%) OF SCHOLARSHIP ON TUITION FEE
    1 CHANCELLOR’S SCHOLARSHIP – i) Yearly Family income should be less than 2.5 Lakhs
    ii) Interview and document verification will be done by an empowered committee    		 50% TO 100%
    2 GRAMOTTHAN SCHOLARSHIP
    (Students from Gram Panchayat area of South 24 Parganas)    		 >= 65% Yearly Family Income less than 5.0 Lakhs** 25%
    3 SPECIAL HILL STUDENTS’ SCHOLARSHIP
    [Students from GTA Area (W.B), North-East States, Andaman and Nicobar Islands, Nepal & Bhutan]    		 >= 65% Yearly Family Income less than 5.0 Lakhs** 25%
    4 SAHODARYA SCHOLARSHIP
    (Siblings of all students – present or passed out)    		 >= 60% ANY 25%
    5 MERE APNE SCHOLARSHIP
    (For Ambuja Neotia Group employees – in memory of Late Vinod Kumar Neotia)    		 >= 60% Yearly Family Income less than 5.0 Lakhs** 25%
    6 SPORTS SCHOLARSHIP >= 60% STATE / NATIONAL LEVEL PARTICIPANT / CHAMPION 25%
    7 CULTURAL SCHOLARSHIP >= 60% STATE / NATIONAL LEVEL PARTICIPANT / CHAMPION 25%

    Residential Facilities

    The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

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    Dining and Housing

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    Swimming Pool

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    Gymnasium

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    Health and Wellbeing

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    Ragging Free Campus

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    How to Apply

    Step 1

    Sign up /Fill up the Application Form

    Step 2

    Appear for Admission Entrance Test

    Step 3

    Test Results

    Step 4

    Provisional Admission

    Step 5

    Final Admission

    Step 1:

    Sign up /Fill up the Application Form

    The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

    Step 2:

    Appear for Admission Entrance Test

    All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

    Step 3:

    Test Results

    Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

    Step 4:

    Provisional Admission

    Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

    Step 5:

    Final Admission

    After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

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    Important Dates

    Online Registration Starts From Started from January 2026
    Provisional Admission Started from January 2026
    Entrance Examination Date March 2026 to July 2026
    Declare of Test Results Within 24 hours of appearing the test
    Last date of Admission *The final date for Admissions will be as per UGC Guidelines.

    FAQs

    What is the qualifying criteria to take admission?

    Any stream in class 10+2 Science/Arts/Commerce with 55% Marks.

    Yes. Online entrance test is there.

    Rs. 49,500/-

    29000 one-time admission charge is required to pay along with the 1st Semester fees.

    ONE TIME PAYMENT AT THE TIME OF ADMISSION Amount (Rs.)
    Admission Processing Fee 10,000
    Security Deposit (Refundable) 10,000
    University Registration Fee 5,000
    Development Fee 3,000
    Alumni Association Subscription 1,000
    TOTAL ONE TIME PAYMENT (A): 29,000

    No.

    Yes. TNU have UGC approval sec2(F) ranking for this course.

    Total nine (9) faculties are there, all the faculties are Ph.D holders.

    Yes. Total 7 scholarships are available at TNU. Please check the website for details.

    The BBA (H) Digital Market Placement Program is designed to help final-year Bachelor of Business Administration (BBA) – Digital Marketing students secure internships and full-time job opportunities with reputed organizations. It bridges the gap between academic learning and practical, industry-based experience. Highest paid companies are INTELLIPACT, ACADEMOR, CORIZO, TCS, K3SOLUTION.

    Yes. Every student of this course will get job. Sometimes students get more than two job from this course.

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