BBA (Hons.) in Marketing Management

Know More About BBA (Hons.) in Marketing Management

Course Offered Duration (in Years) Eligibility
BBA (Hons.) with Specialization in Marketing Management 3 Years

(i) 12th passed in Any Stream (Arts / Commerce / Science) with minimum 55% marks from a Recognized / Valid Board.
(ii) Students need to appear and clear ‘online’ / ‘offline’ test (Aptitude) with minimum 30% marks (if applicable)

The BBA course with a specialization in Marketing Management course is one of the leading programs of TNU. This is a three-year full-time program. The program facilitates learning in theory and practice of different functional areas of Marketing management which is carefully designed based on inputs by key stakeholders including faculty, students, and industry experts. This will ensure that students learn and apply key Marketing concepts and business analytical tools to meet the industry demands. The said Programme also provides opportunities for students to develop their communication, leadership, interpersonal, and networking skills, attributes that are critical in today’s increasingly competitive world and fast-changing business environment. The BBA in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.

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Career Prospects

  • Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
  • Understand and pursue sustainable development both at local and global level of career prospects.
  • Understand, analyse and communicate economic, legal, global, and ethical aspects of business and fast growth of economy.
  • Lead themselves and others in achieving organizational goals and contributing effectively to a team environment.
  • It helps other sectors like banking and insurance and products like loans and credit cards are dependent on how well they are marketed.


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