BBA in Digital Marketing | Digital Marketing Classes

BBA (Hons.) with Specialization in Digital Marketing

BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analyzing marketing campaigns, and finding strategies to promote their organizations. The course contains different subjects related to marketing and business analytics. The program also includes a project that enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

1st Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Management Principles	BBAL10101MJ	4	4	4	0	0
2	Marketing Management	BBAL10102MJ	4	4	4	0	0
3	Introduction of Supply Chain Management	BBAL10103MJ	4	4	4	0	0
4	Financial Accounting I	BBAL10104MN	4	4	4	0	0
5	English Language and Soft Skills 1	TNUL10101AE	1	1	1	0	0
6	English Language and Soft Skills 1 Lab	TNUP10101AE	2	4	0	0	4
7	Constitution of India I	TNUL1OD01VA	2	2	2	0	0
8	ME		2	2	2	0	0
9	Aptitude Skill-I (Application of Advance Excel in Business)	BBAP10105SE	1	2	0	0	2
TOTAL			24	27	21	0	6

2nd Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Organisational Behaviour	BBAL10201MJ	4	4	4	0	0
2	Business Statistics	BBAL10202MJ	4	4	4	0	0
3	Business Environment	BBAL10203MJ	4	4	4	0	0
4	IT for Business	BBAP10204MN	1	2	0	0	2
5	Financial Accounting II	BBAL10205MN	4	4	4	0	0
6	ME		2	2	2	0	0
7	English Language and Soft Skills 2	TNUL10201AE	1	1	1	0	0
8	English Language and Soft Skills 2 Lab	TNUP10201AE	2	4	0	0	4
9	Aptitude Skill-II (Data Analytics and AI)	BBAP10206SE	2	4	0	0	4
TOTAL			24	29	19	0	10

3rd Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Introduction to Digital Marketing	BBAL20301MJ	5	5	5	0	0
2	Managerial Economics	BBAL20302MJ	4	4	4	0	0
3	Financial Analysis	BBAL20303MJ	4	4	4	0	0
4	Computer Application in Business	BBAP20304MN	2	4	0	0	4
5	Material Management	BBAL20305MN	3	3	3	0	0
6	English Language and Soft Skills 3	TNUL10301AE	1	1	1	0	0
7	English Language and Soft Skills 3 Lab	TNUP10301AE	1	2	0	0	2
8	Aptitude Skill-III (Data Business Management for Business Analytics)	BBAP20306SE	1	2	0	0	2
9	ME		2	2	2	0	0
10	Gender Sensitization	TNUL1OD02VA	2	2	2	0	0
TOTAL			25	25	20	0	8

4th Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Human Resource Management	BBAL20401MJ	4	4	4	0	0
2	Business Law I	BBAL20402MJ	4	4	4	0	0
3	Business Strategy and Entrepreneurship	BBAL20403MJ	4	4	4	0	0
4	Production and Operations Management	BBAL20404MN	4	4	4	0	0
5	Financial Management	BBAL20405MN	4	4	4	0	0
6	English Language and Soft Skills 4	TNUL10401AE	1	1	1	0	0
7	English Language and Soft Skills 4 Lab	TNUP10401AE	1	2	0	0	2
8	Aptitude Skill-IV (AI Applications in Marketing, Finance, and HR)	BBAP20406SE	2	4	0	0	4
9	ME		2	2	2	0	0
TOTAL			26	29	23	0	6

5th Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Marketing Research	BBAL30501MJ	3	3	3	0	0
2	Introduction to Business Analytics	BBAL30502MJ	2	2	2	0	0
3	Introduction to Business Analytics Lab	BBAP30503MJ	2	4	0	0	4
4	Social and Content Marketing	BBAL30502MJ	4	4	4	0	0
5	Python Programming	BBAL30506MN	1	1	1	0	0
6	Python Programming Lab	BBAP30507MN	1	2	0	0	2
7	Service and Operation Management	BBAL30508MN	4	4	4	0	0
8	English Language and Soft Skills 5 Lab	TNUP10501AE	1	2	0	0	2
9	English Language and Soft Skills 5	TNUL10501AE	1	1	1	0	0
10	Critical Thinking & Logical Reasoning I	TNUL1OD03VA	2	2	2	0	0
11	ME		2	2	2	0	0
12	Aptitude Skill-V (Performance Marketing & Campaign Strategy)	BBAP30509SE	1	2	0	0	2
TOTAL			24	27	19	0	10

6th Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Website and Digital Advertisement	BBADML30601MJ	4	4	4	0	0
2	Affiliate and Influencer Marketing	BBADML30602MJ	4	4	4	0	0
3	Digital Privacy, Law and Ethics	BBADML30603MN	2	2	2	0	0
4	Application of AI in Digital Marketing	BBADML30604MN	1	1	1	0	0
5	Application of AI in Digital Marketing Lab	BBADMP30605MN	1	2	0	0	2
6	Critical Thinking & Logical Reasoning II	TNUL1EV03VA	2	2	2	0	0
7	English Language and Soft Skills 6	TNUL10601AE	1	1	1	0	0
8	English Language and Soft Skills 6 Lab	TNUP10601AE	1	2	0	0	2
9	ME		2	2	2	0	0
10	Aptitude Skill-VI (Search Engine Operation & Ad Scriptwriting)	BBADMP30606SE	2	4	0	0	4
TOTAL			20	22	16	0	8

7th Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Research Methodology	BBADML40701MJ	4	4	4	0	0
2	Metaverse Marketing	BBADML40702MJ	4	4	4	0	0
3	Google Site and Design I	BBADML40703MJ	4	4	4	0	0
4	Internship	BBADMI40704SI	4	0	0	0	0
TOTAL			16	12	12	0	0

8th Semester

SL. NO.	COURSE NAME	CODE	CREDIT	HOURS	L	T	P
1	Google Site and Design II	BBADML40801MJ	4	4	4	0	0
2	Practical on Creating Blogs	BBADML40802MJ	4	4	4	0	0
3	Digital Ethics and Blockchain	BBADML40803MJ	4	4	4	0	0
TOTAL			12	12	12	0	0

Courses Offered (2 semesters per year)	Fee Per Semester (A) (Rs.)	One Time Fee (B) (Rs.)	1st Semester Fee (A+B) (Rs.)	Total Course Fee (Rs.)	7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
BBA (Hons.) with Specialization in Digital Marketing	49,500	29000	78,500	3,50,000	24,000

Courses Offered
(2 semesters per year)

Fee Per Semester (A) (Rs.)

One Time Fee (B) (Rs.)

1st Semester Fee (A+B) (Rs.)

Total Course Fee (Rs.)

7th & 8th Semester – Exam Fee for OJT/RW (Rs.)

BBA (Hons.) with Specialization in Digital Marketing

49,500

29000

78,500

3,50,000

24,000

Modes of Payment

‘The Neotia University’

Bank of Baroda
A/C No. 6595020000033
IFSC Code : BARB0VJOKOL
Branch : SME Branch, Kolkata-700001

Students can make the payment of Fee by following modes

1. Demand Draft in the name of
The Neotia University
2. Cheque in the name of
The Neotia University
3. Online Payment of
The Neotia University website

Scholarships

Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission for the Session 2026-27 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
SL NO.	TYPE OF SCHOLARSHIP	CLASS XII % or Equivalent %	TERMS AND CONDITIONS	PERCENTAGE (%) OF SCHOLARSHIP ON TUITION FEE
1	CHANCELLOR’S SCHOLARSHIP	–	i) Yearly Family income should be less than 2.5 Lakhs ii) Interview and document verification will be done by an empowered committee	50% TO 100%
2	GRAMOTTHAN SCHOLARSHIP (Students from Gram Panchayat area of South 24 Parganas)	>= 65%	Yearly Family Income less than 5.0 Lakhs**	25%
3	SPECIAL HILL STUDENTS’ SCHOLARSHIP [Students from GTA Area (W.B), North-East States, Andaman and Nicobar Islands, Nepal & Bhutan]	>= 65%	Yearly Family Income less than 5.0 Lakhs**	25%
4	SAHODARYA SCHOLARSHIP (Siblings of all students – present or passed out)	>= 60%	ANY	25%
5	MERE APNE SCHOLARSHIP (For Ambuja Neotia Group employees – in memory of Late Vinod Kumar Neotia)	>= 60%	Yearly Family Income less than 5.0 Lakhs**	25%
6	SPORTS SCHOLARSHIP	>= 60%	STATE / NATIONAL LEVEL PARTICIPANT / CHAMPION	25%
7	CULTURAL SCHOLARSHIP	>= 60%	STATE / NATIONAL LEVEL PARTICIPANT / CHAMPION	25%

Residential Facilities

The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

Dining and Housing

Swimming Pool

Gymnasium

Health and Wellbeing

Ragging Free Campus

Step 1

Step 2

Appear for Admission Entrance Test

Step 3

Test Results

Step 4

Provisional Admission

Step 5

Final Admission

Step 1:

Sign up /Fill up the Application Form

The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

Step 2:

Appear for Admission Entrance Test

All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

Step 3:

Test Results

Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

Step 4:

Provisional Admission

Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

Step 5:

Final Admission

After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

Important Dates

Online Registration Starts From	Started from January 2026
Provisional Admission	Started from January 2026
Entrance Examination Date	March 2026 to July 2026
Declare of Test Results	Within 24 hours of appearing the test
Last date of Admission	15th Oct 2026. *The final date for Admissions will be as per UGC Guidelines.

FAQs

What is the qualifying criteria to take admission?

Any stream in class 10+2 Science/Arts/Commerce with 55% Marks.

Is there any Entrance test required?

Yes. Online entrance test is there.

What is the semester fees?

Rs. 49,500/-

Are there any extra fees required?

29000 one-time admission charge is required to pay along with the 1st Semester fees.

ONE TIME PAYMENT AT THE TIME OF ADMISSION	Amount (Rs.)
Admission Processing Fee	10,000
Security Deposit (Refundable)	10,000
University Registration Fee	5,000
Development Fee	3,000
Alumni Association Subscription	1,000
TOTAL ONE TIME PAYMENT (A):	29,000

Is there any Govt approval required?

No.

Does TNU have the approval for the course?

Yes. TNU have UGC approval sec2(F) ranking for this course.

How many faculty members do you have in this course?

Total nine (9) faculties are there, all the faculties are Ph.D holders.

Is there any scholarship available?

Yes. Total 7 scholarships are available at TNU. Please check the website for details.

What is the placement scenario?

The BBA (H) Digital Market Placement Program is designed to help final-year Bachelor of Business Administration (BBA) – Digital Marketing students secure internships and full-time job opportunities with reputed organizations. It bridges the gap between academic learning and practical, industry-based experience. Highest paid companies are INTELLIPACT, ACADEMOR, CORIZO, TCS, K3SOLUTION.

Will I get a job after this course?

Yes. Every student of this course will get job. Sometimes students get more than two job from this course.

BBA (Hons.) with Specialization in Digital Marketing

Apply Now

BBA (Hons.) with Specialization in Digital Marketing

Eligibility Criteria

Top Recruiters, Highest Salary

22 Companies

100%

4.22 Lakhs / Annum

7.25 Lakhs / Annum

100%

18 Companies

Curriculum / Syllabus

1st Semester

2nd Semester

3rd Semester

4th Semester

5th Semester

6th Semester

7th Semester

8th Semester

Fee Structure

Modes of Payment

‘The Neotia University’

Scholarships

Residential Facilities

Dining and Housing

Dining and Housing

Swimming Pool

Swimming Pool

Gymnasium

Gymnasium

Health and Wellbeing

Health and Wellbeing

Ragging Free Campus

Ragging Free Campus

How to Apply

Step 1:

Sign up /Fill up the Application Form

Step 2:

Appear for Admission Entrance Test

Step 3:

Test Results

Step 4:

Provisional Admission

Step 5:

Final Admission

Important Dates

FAQs

What is the qualifying criteria to take admission?

Is there any Entrance test required?

What is the semester fees?

Are there any extra fees required?

Is there any Govt approval required?

Does TNU have the approval for the course?

How many faculty members do you have in this course?

Is there any scholarship available?

What is the placement scenario?

Will I get a job after this course?

Enquire Now