BBA (Hons.) in Digital Marketing

Know More About BBA (Hons.) in Digital Marketing

Course OfferedDuration (in Years)Eligibility
BBA (Hons.) With Specialization In Digital Marketing312th standard pass with any stream at least 50% marks.

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analyzing marketing campaigns, and finding strategies to promote their organizations. The course contains different subjects related to marketing and business analytics. The program also includes a project that enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

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Expert Committee

CAREER PROSPECTS

With almost all the companies moving their businesses online, the demand for digital marketers has multiplied, which has opened the door to many job seekers around the world. The world is going digital. According to the researchers, the growth rate of the digital economy is ten times that of the traditional economy.

The size of companies conducting business online is twice that of the conventional economy. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing.

There are the various career opportunities for the graduates in BBA (Hons.) (Digital Marketing), the candidates are assigned roles in the Digital Marketing Department of MNCs, Start-ups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies & Online News Portals, Magazines and similar Publications. They are assigned various roles such as, Digital Marketing Manager, Web Developer and Web Designer, SEO Executive or a Manager, Social Media Executive or a Manager, Project Lead or Manager, Content Manager, Web Analytics, Customer Relation Manager, Email Marketing Manager, Digital Agency Account Director, and more.

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PLACEMENT Record

Why Neotia

At Neotia we believe that the digital and SCM ready leader of the future are the innovators, creative, well equipped with Technology and focused – And equant with TQM.

 

6.5 LPA

Highest CTC

 

3.36 LPA

Average CTC

 

99.9%

Students got the campus placement

 

90%

Students have paid internship

 

The graph below indicates an increase in the highest, average and lowest salary package offered to the students of BBA

 

Why BBA in TNU

  • BBA Degree from UGC recognized university
  • Course is open to students from all streams i.e. science, commerce and arts
  • Currently offering Job Oriented Specializations which are Supply Chain Management, Digital Marketing & Business Analytics in BBA.
  • Faculty members are well specialized and well experienced in Academics, Industry Experiences along with techno skills.
  • Well-structured Course Curriculum and dynamic experiential Learning programmes are provided to the students.
  • Industry People interactions are common features of our curriculum.
  • Combinations of Business World & Academia activities are in regular
  • Internship facilities and Placement Assistance provided.
  • Special attention is given to students who are poor in communication skills and elocution.
  • Seminars, Workshops and Webinars are organized in Physical and Online mode at regular basis on National and International level.
  • Various Sports and Recreational activities are organized throughout the year. Which helps in overall growth and allows students to develop leadership, managerial, entrepreneurial, and people skills.
  • BBA course encourages a global career by providing students with marketable skills and opportunities to work in MNCs, bootstrap startups, and
    governmental agencies.

 

Industry Visit – Coca Cola 2022

Industry Visit – Vikram Solar 2022

Students Business-academic Cultural Activities Business Conclave 2022

Our Faculty

Course Structure

  • Semester 1
  • Semester 2
  • Semester 3
  • Semester 4
  • Semester 5
  • Semester 6

1st Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 101

CC 1

Management Principles

4

1

1

6

6

2

BBA-DM 102

AEC1

English Language Skills

4

1

 

5

5

4

BBA-DM 103

AEC2

Environmental Studies

3

1

 

4

4

5

BBA-DM 104

CC2

Introduction to Digital Marketing

4

1

 

5

5

6

BBA-DM 105

SEC1

Language Lab

 

 

4

4

2

7

BBA-DM 106

SEC2

Computer Laboratory

 

 

4

4

2

 

Semester Total

24

2nd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 201

CC3

Digital and Social Media Marketing

4

1

1

6

6

2

BBA-DM 202

DSE1

Business Statistics

4

1

 

5

5

3

BBA-DM 203

GE1

To be choosen

2

 

 

2

2

4

BBA-DM 204

CC4

Marketing Management

4

1

 

5

5

5

BBA-DM 205

CC5

Financial Accounting

4

1

 

5

5

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

29

3rd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1BBA-DM 301CC6Website Planning and Structure41166
2BBA-DM 302CC7e-Commerce and Payment Gateway4155
3BBA-DM 303CC8Search Engine Optimization (SEO) & Search Engine Marketing (SEM)41166
4BBA-DM 304CC9Economics4155

Semester Total

22

4th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1BBA-DM 401CC10Email, You tube, Mobile and Video Marketing41166
2BBA-DM 402CC11Financial Reporting & Analysis3134
3BBA-DM 403CC112Business Strategy31155
4BBA-DM 404GE2To be choosen222
Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

23

5th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1BBA-DM 501CC 13Financial Management4155
2BBA-DM 502DSE2Human Resourse Management4155
3BBA-DM 503CC14Google Analytics and Webmaster Tools41156
4BBA-DM 504GE3To be choosen222
5BBA-DM 505CC 15Advertising & Sales Promotion31155

Semester Total

23

6th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1BBA-DM 601CC 16Consumer Behavior & Market Research4155
2BBA-DM 602GE4To be choosen222
3BBA-DM 603DSE3Google Adwords and PPC Advertising31155
3BBA-DM 603DSE4Content Marketing41166
Project Work

3

Semester Total

21

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