BBA (Hons.) in Digital Marketing

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Course Offered Duration (in Years) Eligibility
BBA (Hons.) With Specialization In Digital Marketing 3 12th standard pass with any stream at least 50% marks.

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analysing marketing campaigns, and finding strategies to promote their organisations. The course contain different subjects related to marketing and business analytics. The program also includes a project which enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

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Expert Committee

CAREER PROSPECTS

With almost all the companies moving their businesses online, the demand for digital marketers has multiplied, which has opened the door to many job seekers around the world. The world is going digital. According to the researchers, the growth rate of the digital economy is ten times that of the traditional economy.

The size of companies conducting business online is twice that of the conventional economy. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing.

There are the various career opportunities for the graduates in BBA (Hons.) (Digital Marketing), the candidates are assigned roles in the Digital Marketing Department of MNCs, Start-ups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies & Online News Portals, Magazines and similar Publications. They are assigned various roles such as, Digital Marketing Manager, Web Developer and Web Designer, SEO Executive or a Manager, Social Media Executive or a Manager, Project Lead or Manager, Content Manager, Web Analytics, Customer Relation Manager, Email Marketing Manager, Digital Agency Account Director, and more.

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Our Faculty

Course Structure

  • Semester 1
  • Semester 2
  • Semester 3
  • Semester 4
  • Semester 5
  • Semester 6

1st Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 101

CC 1

Management Principles

4

1

1

6

6

2

BBA-DM 102

AEC1

English Language Skills

4

1

 

5

5

4

BBA-DM 103

AEC2

Environmental Studies

3

1

 

4

4

5

BBA-DM 104

CC2

Introduction to Digital Marketing

4

1

 

5

5

6

BBA-DM 105

SEC1

Language Lab

 

 

4

4

2

7

BBA-DM 106

SEC2

Computer Laboratory

 

 

4

4

2

 

Semester Total

24

2nd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1

BBA-DM 201

CC3

Digital and Social Media Marketing

4

1

1

6

6

2

BBA-DM 202

DSE1

Business Statistics

4

1

 

5

5

3

BBA-DM 203

GE1

To be choosen

2

 

 

2

2

4

BBA-DM 204

CC4

Marketing Management

4

1

 

5

5

5

BBA-DM 205

CC5

Financial Accounting

4

1

 

5

5

Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

29

3rd Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1 BBA-DM 301 CC6 Website Planning and Structure 4 1 1 6 6
2 BBA-DM 302 CC7 e-Commerce and Payment Gateway 4 1 5 5
3 BBA-DM 303 CC8 Search Engine Optimization (SEO) & Search Engine Marketing (SEM) 4 1 1 6 6
4 BBA-DM 304 CC9 Economics 4 1 5 5

Semester Total

22

4th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1 BBA-DM 401 CC10 Email, You tube, Mobile and Video Marketing 4 1 1 6 6
2 BBA-DM 402 CC11 Financial Reporting & Analysis 3 1 3 4
3 BBA-DM 403 CC112 Business Strategy 3 1 1 5 5
4 BBA-DM 404 GE2 To be choosen 2 2 2
Summer Internship & Experiential Learning(through industrial visit/study-tour)

3+3

Semester Total

23

5th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1 BBA-DM 501 CC 13 Financial Management 4 1 5 5
2 BBA-DM 502 DSE2 Human Resourse Management 4 1 5 5
3 BBA-DM 503 CC14 Google Analytics and Webmaster Tools 4 1 1 5 6
4 BBA-DM 504 GE3 To be choosen 2 2 2
5 BBA-DM 505 CC 15 Advertising & Sales Promotion 3 1 1 5 5

Semester Total

23

6th Semester

Sl. No.

Paper Code

 

Paper Name

CONTACT HOURS (PERIODS/WEEK)

Credit Points

COURE CODE

COURSE TYPE

L

T

P/CS

TOTAL

1 BBA-DM 601 CC 16 Consumer Behavior & Market Research 4 1 5 5
2 BBA-DM 602 GE4 To be choosen 2 2 2
3 BBA-DM 603 DSE3 Google Adwords and PPC Advertising 3 1 1 5 5
3 BBA-DM 603 DSE4 Content Marketing 4 1 1 6 6
Project Work

3

Semester Total

21

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