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Admission Open for 2025-26 : Join "B.Sc in Rehabilitation Education in Neurodevelopmental Disorders" : TNU's Chancellor's Scholarship Available   |  BTech students of TNU are eligible to apply for West Bengal Government's "Swami Vivekananda Merit cum Means Scholarship"  | For Admission, Contact: 704444 6888 / 704444 6999

BBA (Hons.) with Specialization in Marketing Management

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    BBA (Hons.) with Specialization in Marketing Management

    The BBA course with a specialization in Marketing Management course is one of the leading programs of TNU. This is a three-year full-time program. The program facilitates learning in theory and practice of different functional areas of Marketing management which is carefully designed based on inputs by key stakeholders including faculty, students, and industry experts. This will ensure that students learn and apply key Marketing concepts and business analytical tools to meet the industry demands. The said Programme also provides opportunities for students to develop their communication, leadership, interpersonal, and networking skills, attributes that are critical in today’s increasingly competitive world and fast-changing business environment. The BBA in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.

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    Eligibility Criteria

    12th Standard pass any stream (Science/Arts/Commerce) with minimum 50% Marks

    Top Recruiters, Highest Salary

    14 Companies

    Campus Recruitment for BBA (Hons.) in Marketing Management

    100%

    Placement

    4.22 Lakhs / Annum

    Average Salary Received

    7.25 Lakhs / Annum

    Highest Salary Received

    100%

    Internship

    18 Companies

    Offered for Internship

    Fee Structure

    Courses Offered
    (2 semesters per year)    		Fee Per Semester (A) (Rs.)One Time Fee (B) (Rs.)1st Semester Fee (A+B) (Rs.)Total Course Fee (Rs.)7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
    BBA (Hons.) with Specialization in Marketing Management49500290007850032600020000

    Modes of Payment

    ‘The Neotia University’

    Bank of Baroda
    A/C No. 6595020000033
    IFSC Code : BARBOVJOKOL
    Branch : SME Branch, Kolata-700001

    Students can make the payment of Fee by following modes

    • 1. Demand Draft in the name of
      The Neotia University
    • 2. Cheque in the name of
      The Neotia University
    • 3. Online Payment of
      The Neotia University website

    Scholarships

    Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission
    for the Session 2025-26 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
    SL NO.TYPE OF SCHOLARSHIPCLASS XII % or Equivalent %FINANCIAL CONDITIONSSPORTS CHAMPIONCULTURAL PARTICIPATION% OF SCHOLARSHIP ON TUITION FEE
    1SARVODAYA SCHOLARSHIP (in the memory of Late Suresh Kumar Neotia)> 85 %Yearly Family Income below 2.5 Lakhs **N.A.N.A.50%
    65% – 85%Yearly Family Income less than 2.5 Lakhs **N.A.N.A.25%
    2GRAMOTTHAN SCHOLARSHIP (Students from Gram Panchayat area of South 24 Parganas)> 75%Yearly Family Income less than 5.0 Lakhs **N.A.N.A.50%
    65% – 75%Yearly Family Income less than 5.0 Lakhs **N.A.N.A.25%
    3GRAMOTTHAN SCHOLARSHIP–2 (For Hospitality, BBA, B.Com, BHM, BA in Rehabilitation Education)55% – 65%Yearly Family Income less than 5.0 Lakhs **N.A.N.A.25%
    4SPECIAL HILL STUDENTS’ SCHOLARSHIP (GTA, North-East, A&N Islands, Nepal & Bhutan)> 75%Yearly Family Income less than 5.0 Lakhs **N.A.N.A.50%
    65% – 75%Yearly Family Income less than 5.0 Lakhs **N.A.N.A.25%
    5SAHODARYA SCHOLARSHIP (Siblings of current/past students)≥ 60%ANYN.A.N.A.25%
    6MERE APNE SCHOLARSHIP (Ambuja Neotia employees)≥ 60%Income < 5 LakhsN.A.N.A.50%
    —Income > 5 LakhsN.A.N.A.25%
    7SPORTS SCHOLARSHIP≥ 60%ANYSTATE / NATIONAL LEVELN.A.25%
    8CULTURAL SCHOLARSHIP≥ 60%ANYN.A.STATE / NATIONAL LEVEL25%
    9TNU’s SWAMI VIVEKANANDA SCHOLARSHIPAs Per Eligibility Criteria of West Bengal Govt.Same as WB Govt.
    10CHANCELLOR’S SCHOLARSHIPi) Family income < 2.5 Lakhs
    ii) Interview + document verification by empowered committee    		As decided (Up to 100%)

    Residential Facilities

    The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

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    Dining and Housing

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    Swimming Pool

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    Gymnasium

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    Health and Wellbeing

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    Ragging Free Campus

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    How to Apply

    Step 1

    Sign up /Fill up the Application Form

    Step 2

    Appear for Admission Entrance Test

    Step 3

    Test Results

    Step 4

    Provisional Admission

    Step 5

    Final Admission

    Step 1:

    Sign up /Fill up the Application Form

    The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

    Step 2:

    Appear for Admission Entrance Test

    All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

    Step 3:

    Test Results

    Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

    Step 4:

    Provisional Admission

    Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

    Step 5:

    Final Admission

    After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

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    Important Dates

    Online Registration Starts FromStarted from January 2025
    Provisional AdmissionStarted from January 2025
    Entrance Examination DateMarch 2025 to July 2025
    Declare of Test ResultsWithin 24 hours of appearing the test
    Last date of Admission31st July 2025(For PG, Nursing, GNM etc
    courses will be informed separately as per UGC/ State, Central Govt. norms.)

    FAQs

    What is the qualifying criteria to take admission?

    Any stream in class 10+2 Science/Arts/Commerce with 55% Marks.

    Yes. Online entrance test is there.

    Rs. 49500/-

    29000 one-time admission charge is required to pay along with the 1st Semester fees.

    ONE TIME PAYMENT AT THE TIME OF ADMISSIONAmount (Rs.)
    Admission Processing Fee10,000
    Security Deposit (Refundable)10,000
    University Registration Fee5,000
    Development Fee3,000
    Alumni Association Subscription1,000
    TOTAL ONE TIME PAYMENT (A):29,000

    No.

    Yes. TNU have UGC approval sec2(F) ranking for this course.

    Total nine (9) faculties are there, all the faculties are Ph.D. holders.

    Yes. Total 9 scholarship are available at TNU. Please check the website for details.

    The BBA (H) Marketing Management Placement Program is designed to help final-year Bachelor of Business Administration (BBA) Marketing Management students secure internships and full-time job opportunities with reputed organizations. It bridges the gap between academic learning and practical, industry-based experience. Highest paid companies are INTELLIPACT, ACADEMOR, CORIZO, TCS, K3SOLUTION.

    Yes. Every student of this course will get job. Sometimes students get more than two job from this course.

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