The BBA course with specialization in Marketing Management is one of the leading programme of TNU. This is a three year full-time programme. The Programme facilitates learning in theory and practice of different functional areas of Marketing management which is carefully designed based on inputs by key stakeholders including faculty, students, and industry experts. This will ensure that students learn and apply key Marketing concepts and business analytical tools to meet the industry demands. The said Programme also provides opportunities for students to develop their communication, leadership, interpersonal and networking skills, attributes that are critical in today’s increasingly competitive world and fast-changing business environment. The BBA in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.
