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MBA in Marketing

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    MBA in Marketing

    Designed to train students to become excellent high-level-decision-makers with broad strategic vision. This full-time two year Programme views management as an integrated process and helps students develop a global view and respond effectively to changes in the economic, technological, cultural and political environments. Specific skills in areas such as Marketing, Finance and Human Resource Management lie at the heart of the course.

    The degree in management at the Post-Graduate level has a two-tier structure: it consists of a core curriculum (compulsory credit courses), a summer internship (compulsory industry training between first and second year) and elective courses (optional courses in the second year).The first year is committed to developing business fundamentals through compulsory courses spanning the areas of economics, finance, marketing, operations, systems and organizational behaviour. The second year offers more number of the flexibility ensuring that a student never makes a compromise with his desired area of pursuit.

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    Program Educational Objective

    • PEO 1: To develop students with proficiency in core business disciplines
    • PEO 2: To cultivate their analytical skills and foster innovative mind set
    • PEO 3: To inculcate the students with a global perspective and the competence to implement cutting edge technology in practice
    • PEO 4: To groom value-driven business leaders who exhibit a keen awareness of their social responsibility and professional ethics

    Programme Specific Outcomes

    • PO1: Knowledge of Business
    • PO2: Critical & Problem Solving Skills
    • PO3: Ethical orientation
    • PO4: Global perspective & Communication Skills
    • PO5: Leadership & Team Building Skills
    • PO6: Entrepreneurship Skills
    • PO7: Sustainability Perspective
    • PO8: Lifelong learning & Research Skills

    The programs have been designed to develop young men and women into competent professional managers, capable of working in any sector of organized activity, providing leadership and achieving excellence in performance while contributing to the welfare of the larger society. The programme specifically attempts to:

    • Equip students with the required conceptual and interpersonal skills and sense of social purpose for managerial decision-making.
    • Develop leadership capabilities to act as change agents and be a source of motivation in the organisations they work in.
    • Nurture the desire to excel in performance without compromising integrity, honesty and fairness.
    • Our university is known for the depth and rigour of the programme. The curriculum is designed drawing synergy from the best of the B-Schools across the globe and is reviewed and revised periodically in order to remain relevant and contemporary.
    • The course affirms the institute’s ability to give graduates the highest level of personal development, career opportunities, career satisfaction and job preparedness. The TNU stamp certifies knowledge, practical skills, and confidence.
    • Our students are equipped with a strong foundation in agribusiness management, rural development, supply chain, and sustainable practices. They also have hands-on experience working on industry projects, making them well-prepared to address the unique challenges and opportunities in the agribusiness and rural sectors.

    Fee Structure

    Courses Offered
    (2 semesters per year)    		 One Time Fee (B) (Rs.) Fee Per Semester (A) (Rs.) Total Semester Fee Calculated (C) Total Course Fee (Rs.)
    (A*C) + B    		 Tution Fee
    (for Scholarship Calculation)
    (Included in Semester Fee) (Rs.)
    MBA in MARKETING 29000 90000 4 389000 N.A.

    Modes of Payment

    ‘The Neotia University’

    Bank of Baroda
    A/C No. 65950500000013
    IFSC Code : BARBOVJOKOL
    Branch : SME Branch, Kolkata

    Students can make the payment of Fee by following modes

    • 1. Demand Draft in the name of
      The Neotia University
    • 2. Cheque in the name of
      The Neotia University
    • 3. Online Payment of
      The Neotia University website

    Residential Facilities

    The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

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    Dining and Housing

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    Swimming Pool

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    Gymnasium

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    Health and Wellbeing

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    Ragging Free Campus

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    How to Apply

    Step 1

    Sign up /Fill up the Application Form

    Step 2

    Appear for Admission Entrance Test

    Step 3

    Test Results

    Step 4

    Provisional Admission

    Step 5

    Final Admission

    Step 1:

    Sign up /Fill up the Application Form

    The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

    Step 2:

    Appear for Admission Entrance Test

    All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

    Step 3:

    Test Results

    Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

    Step 4:

    Provisional Admission

    Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

    Step 5:

    Final Admission

    After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

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    Important Dates

    Online Registration Starts From Started from January 2025
    Provisional Admission Started from January 2025
    Entrance Examination Date March 2025 to July 2025
    Declare of Test Results Within 24 hours of appearing the test
    Last date of Admission 31st July 2025(For PG, Nursing, GNM etc
    courses will be informed separately as per UGC/ State, Central Govt. norms.)

    FAQs

    What are the career opportunities after an MBA?

    MBA graduates can pursue careers in various sectors, including management consulting, finance, marketing, HR, operations, and entrepreneurship.

    MBA graduates typically earn a higher salary than those with only a bachelor’s degree, with salaries varying based on experience, industry, and location.

    Climate change, armed conflict, artificial intelligence, big data, and many other forces are fundamentally altering the fabric of our societies and our economies.

    Our MBA Programme equip students with the knowledge they need to be fluent in the contemporary evidence and debates surrounding these global challenges. As aspiring leaders of business and thought, MBA graduates will need to play key roles in helping society rise to these challenges.

    If so, do these opportunities align with your career goals? The academic content of an MBA program is designed to foster leadership and management skills that are valued by businesses and entrepreneurs. Our Institutions maintain active links with reputable local and national employers that create opportunities for students to interact with these companies directly.

    Designed to train students to become excellent high-level-decision-makers with broad strategic vision. This full-time two year Programme views management as an integrated process and helps students develop a global view and respond effectively to changes in the economic, technological, cultural and political environments. Specific skills in areas such as Marketing, Finance and Human Resource Management lie at the heart of the course.

    The degree in management at the Post-Graduate level has a two-tier structure: it consists of a core curriculum (compulsory credit courses), a summer internship (compulsory industry training between first and second year) and elective courses (optional courses in the second year).The first year is committed to developing business fundamentals through compulsory courses spanning the areas of economics, finance, marketing, operations, systems and organizational behaviour. The second year offers more number of the flexibility ensuring that a student never makes a compromise with his desired area of pursuit.

    Read More

    Career prospects

    MBA is a degree that prepares students to work in any business. The course aims to prepare managers and leaders of tomorrow.

    Career Options after MBA in Sales and Marketing

    With an MBA in Sales and Marketing, job seekers can look for work in FMCG, IT, hospitality, banking, and the media, among other places. Some of the most common jobs candidates can get are brand management, banking management, media management, FMCG sales, B2B sales, digital marketing etc.

    Program Educational Objective

    • PEO 1: To develop students with proficiency in core business disciplines
    • PEO 2: To cultivate their analytical skills and foster innovative mind set
    • PEO 3: To inculcate the students with a global perspective and the competence to implement cutting edge technology in practice
    • PEO 4: To groom value-driven business leaders who exhibit a keen awareness of their social responsibility and professional ethics

    Program Outcome

    • PO1 Knowledge of Business
    • PO2 Critical & Problem Solving Skills
    • PO3 Ethical orientation
    • PO4 Global perspective & Communication Skills
    • PO5 Leadership & Team Building Skills
    • PO6 Entrepreneurship Skills
    • PO7 Sustainability Perspective
    • PO8 Lifelong learning & Research Skills

    Salient Features

    The programs have been designed to develop young men and women into competent professional managers, capable of working in any sector of organized activity, proceeding leadership and achieving excellence in performance while contributing to the welfare of the larger society. The programme specifically attempts to:

    • Equip students with the required conceptual and interpersonal skills and sense of social purpose for managerial decision-making
    • Develop leadership capabilities to act as a change agents and be a source of motivation in the organisations they work in.
    • Nurture the desire to excel in performance without compromising integrity, honesty and fairness.
    • Our university is known for the depth and rigour of the programme. The curriculum is designed drawing synergy from best of the B-Schools across the globe and to be reviewed and revised periodically, in-order to remain relevant and contemporary.
    • The course affirms the institute’s ability to give graduates the highest level of personal development, career opportunities, career satisfaction and job preparedness. TNU stamp certifies knowledge, practical skills, and confidence.
    • Our students are equipped with a strong foundation in agribusiness management, rural development, supply chain, and sustainable practices, and they have hands-on experience working on industry projects, making them well-prepared to address the unique challenges and opportunities in the agribusiness and rural sectors.

    Events and happenings

    Visit to HUL C & FA Depot at Uluberia-MBA Sem 4 students

    Presentation on Rural Society & Polity: MBA Sem-2 student

    Addressing Students on job prospective initiated by Syngenta

    7 days Field Immersion Programme at Krishi Vigyan Kendra, Sonarpur

    MBA Students, Batch 2023-25, Happy Meeting of Minds

    MBA Students, Batch 2023-25, Happy Meeting of Minds

    Our Faculty

    Dr. Kamal Chakravartty

    Professor

    Department: Agriculture Economics School: School of Agriculture & Allied Science Highest Educational Qualification: Ph. D. (Management) ...
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    Dr. Mushtaq Ahmad

    Assistant Professor

    He is a faculty in finance at The Neotia University. Awarded Graduation in Commerce, he has Master’s Degree in Commerce with specialization in Acco...
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    Prof. Dr. Pranay Kumar Roy Barman

    Prof. Dr. Pranay Kumar Roy Barman having M.Sc. ( Ag )., CAIIB , MBA , Ph.D. degrees in Management with specialisation and long teaching experien...
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    Mr. Sanjay Sen

    Visiting Faculty

    B.Sc. (Econ), PGDM (IIM-A)
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    Mr. Dwijadas Chatterjee

    Visiting Faculty

    Master's degree in Finance & Taxation, Chartered Accountant & Dip. In Foreign Exchange Management
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    Mr. Kaustav Majumdar

    Faculty

    Advanced degree in Leadership, Strategy & Social Psychology from the London Business School and Computer Science degree from the University of ...
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    MBA Syllabus

    Download Syllabus
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