School of Humanities, Management and Social Science: “From Idea to Impact: The Art and Science of Advertising”

What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
— David Ogilvy
“From Idea to Impact: The Art and Science of Advertising” explores how innovative ideas, supported by data, consumer insights, and strategic thinking, transform into powerful campaigns that influence audiences and build brands. Students understood the balance between creative storytelling and analytical strategy, enabling them to design advertising campaigns that are impactful, measurable, and aligned with business goals. Students found the theme engaging and insightful, gaining a deeper appreciation of how advertising blends creativity with research and results. The sessions boosted their confidence in ideation, strategic planning, and real-world application.