Apply Now
Admission Placement Program
Updates: It is a long established fact that a reader will be distracted by the readable content. | It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

BBA (Hons.) with Specialization in Marketing Management

Apply Now

    I agree to receive information regarding my submitted enquiry at The Neotia University.

    BBA (Hons.) with Specialization in Marketing Management

    The BBA course with a specialization in Marketing Management course is one of the leading programs of TNU. This is a three-year full-time program. The program facilitates learning in theory and practice of different functional areas of Marketing management which is carefully designed based on inputs by key stakeholders including faculty, students, and industry experts. This will ensure that students learn and apply key Marketing concepts and business analytical tools to meet the industry demands. The said Programme also provides opportunities for students to develop their communication, leadership, interpersonal, and networking skills, attributes that are critical in today’s increasingly competitive world and fast-changing business environment. The BBA in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.

    Read More

    Eligibility Criteria

    12th Standard pass any stream (Science/Arts/Commerce) with minimum 55% Marks

    Top Recruiters, Highest Salary

    14 Companies

    Campus Recruitment for BBA (Hons.) in Marketing Management

    100%

    Placement

    4.22 Lakhs / Annum

    Average Salary Received

    7.25 Lakhs / Annum

    Highest Salary Received

    100%

    Internship

    18 Companies

    Offered for Internship

    Fee Structure

    Courses Offered
    (2 semesters per year)    		 Fee Per Semester (A) (Rs.) One Time Fee (B) (Rs.) 1st Semester Fee (A+B) (Rs.) Total Course Fee (Rs.) 7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
    BBA (Hons.) with Specialization in Marketing Management 49500 29000 78500 326000 20000

    Modes of Payment

    ‘The Neotia University’

    Bank of Baroda
    A/C No. 65950500000013
    IFSC Code : BARBOVJOKOL
    Branch : SME Branch, Kolkata

    Students can make the payment of Fee by following modes

    • 1. Demand Draft in the name of
      The Neotia University
    • 2. Cheque in the name of
      The Neotia University
    • 3. Online Payment of
      The Neotia University website

    Scholarships

    Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission
    for the Session 2025-26 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
    SL NO. TYPE OF SCHOLARSHIP CLASS XII % or Equivalent % FINANCIAL CONDITIONS SPORTS CHAMPION CULTURAL PARTICIPATION % OF SCHOLARSHIP ON TUITION FEE
    1 SARVODAYA SCHOLARSHIP (in the memory of Late Suresh Kumar Neotia) > 85 % Yearly Family Income below 2.5 Lakhs ** N.A. N.A. 50%
    65% – 85% Yearly Family Income less than 2.5 Lakhs ** N.A. N.A. 25%
    2 GRAMOTTHAN SCHOLARSHIP (Students from Gram Panchayat area of South 24 Parganas) > 75% Yearly Family Income less than 5.0 Lakhs ** N.A. N.A. 50%
    65% – 75% Yearly Family Income less than 5.0 Lakhs ** N.A. N.A. 25%
    3 GRAMOTTHAN SCHOLARSHIP–2 (For Hospitality, BBA, B.Com, BHM, BA in Rehabilitation Education) 55% – 65% Yearly Family Income less than 5.0 Lakhs ** N.A. N.A. 25%
    4 SPECIAL HILL STUDENTS’ SCHOLARSHIP (GTA, North-East, A&N Islands, Nepal & Bhutan) > 75% Yearly Family Income less than 5.0 Lakhs ** N.A. N.A. 50%
    65% – 75% Yearly Family Income less than 5.0 Lakhs ** N.A. N.A. 25%
    5 SAHODARYA SCHOLARSHIP (Siblings of current/past students) ≥ 60% ANY N.A. N.A. 25%
    6 MERE APNE SCHOLARSHIP (Ambuja Neotia employees) ≥ 60% Income < 5 Lakhs N.A. N.A. 50%
    — Income > 5 Lakhs N.A. N.A. 25%
    7 SPORTS SCHOLARSHIP ≥ 60% ANY STATE / NATIONAL LEVEL N.A. 25%
    8 CULTURAL SCHOLARSHIP ≥ 60% ANY N.A. STATE / NATIONAL LEVEL 25%
    9 TNU’s SWAMI VIVEKANANDA SCHOLARSHIP As Per Eligibility Criteria of West Bengal Govt. Same as WB Govt.
    10 CHANCELLOR’S SCHOLARSHIP i) Family income < 2.5 Lakhs
    ii) Interview + document verification by empowered committee    		 As decided (Up to 100%)

    Residential Facilities

    The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

    icon

    Dining and Housing

    Read More
    icon

    Swimming Pool

    Read More
    icon

    Gymnasium

    Read More
    icon

    Health and Wellbeing

    Read More
    icon

    Ragging Free Campus

    Read More

    How to Apply

    Step 1

    Sign up /Fill up the Application Form

    Step 2

    Appear for Admission Entrance Test

    Step 3

    Test Results

    Step 4

    Provisional Admission

    Step 5

    Final Admission

    Step 1:

    Sign up /Fill up the Application Form

    The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

    Step 2:

    Appear for Admission Entrance Test

    All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

    Step 3:

    Test Results

    Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

    Step 4:

    Provisional Admission

    Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

    Step 5:

    Final Admission

    After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

    Apply Now

    Important Dates

    Online Registration Starts From Started from January 2025
    Provisional Admission Started from January 2025
    Entrance Examination Date March 2025 to July 2025
    Declare of Test Results Within 24 hours of appearing the test
    Last date of Admission 31st July 2025(For PG, Nursing, GNM etc
    courses will be informed separately as per UGC/ State, Central Govt. norms.)

    FAQs

    What is the qualifying criteria to take admission?

    Any stream in class 10+2 Science/Arts/Commerce with 55% Marks.

    Yes. Online entrance test is there.

    Rs. 49500/-

    29000 one-time admission charge is required to pay along with the 1st Semester fees.

    ONE TIME PAYMENT AT THE TIME OF ADMISSION Amount (Rs.)
    Admission Processing Fee 10,000
    Security Deposit (Refundable) 10,000
    University Registration Fee 5,000
    Development Fee 3,000
    Alumni Association Subscription 1,000
    TOTAL ONE TIME PAYMENT (A): 29,000

    No.

    Yes. TNU have UGC approval sec2(F) ranking for this course.

    Total nine (9) faculties are there, all the faculties are Ph.D. holders.

    Yes. Total 9 scholarship are available at TNU. Please check the website for details.

    The BBA (H) Marketing Management Placement Program is designed to help final-year Bachelor of Business Administration (BBA) Marketing Management students secure internships and full-time job opportunities with reputed organizations. It bridges the gap between academic learning and practical, industry-based experience. Highest paid companies are INTELLIPACT, ACADEMOR, CORIZO, TCS, K3SOLUTION.

    Yes. Every student of this course will get job. Sometimes students get more than two job from this course.

    Course Offered Duration (in Years) Eligibility
    BBA (Hons.) with Specialization in Marketing Management 4 Years 12th Standard pass any stream (Science/Arts/Commerce) with minimum 55% Marks

    The BBA course with a specialization in Marketing Management course is one of the leading programs of TNU. This is a three-year full-time program. The program facilitates learning in theory and practice of different functional areas of Marketing management which is carefully designed based on inputs by key stakeholders including faculty, students, and industry experts. This will ensure that students learn and apply key Marketing concepts and business analytical tools to meet the industry demands. The said Programme also provides opportunities for students to develop their communication, leadership, interpersonal, and networking skills, attributes that are critical in today’s increasingly competitive world and fast-changing business environment. The BBA in Marketing is an Under-Graduate Business Management course. Marketing is the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts.

    Read More

    Why Choose TNU

    TNU offers a four-year undergraduate degree course ‘BBA in Marketing Management’. BBA in Marketing Management is a branch of management that deals with the concepts of business management.

    This program is designed to prepare students for the basic and the most
    important marketing knowledge and to hone their skills in chosen areas of interest. The program helps the students to develop skills with business acumen to be successful professionals in the most competitive business environment.

    The BBA in Marketing Management program produces graduates with contemporary applied marketing skills and sound business management acumen. The program includes intensive applied business training with a focused emphasis on marketing management as well as new and emerging media and marketing analytics.

    The practical learning outcomes are grounded in a curriculum that is accountable, global, and team-based and uses contemporary quantitative and qualitative tools. The course content is industry-driven and is developed in consultation with industry experts to ensure BBA Marketing Management graduates are industry-ready. This degree is an appropriate instrument for the young generation of people who aspire to acquire leadership positions in the marketing profession.

    Read More

    Career Prospects

    • Marketing, as a career, has always been the favourite among enthusiastic youngsters who prefer target responsibilities along with a lot of travel.
    • Understand and pursue sustainable development both at local and global level of career prospects.
    • Understand, analyse and communicate economic, legal, global, and ethical aspects of business and fast growth of economy.
    • Lead themselves and others in achieving organizational goals and contributing effectively to a team environment.
    • It helps other sectors like banking and insurance and products like loans and credit cards are dependent on how well they are marketed.

    Industry Visit – Coca Cola 2024-25

    An Industry visit to Coca-Cola was organised by the Department of Management and Commerce. It was a very informative and interactive session with lots of practical inputs from the industry people. The students learnt the process of manufacturing of different products of Coca-Cola and their sales and marketing techniques.

     

    Industry Visit – Vikram Solar 2024-25

    Industry visits at Vikram Solar by the Department of Management and Commerce with the students of Digital Marketing and Logistics and Supply Chain Management. The students were given the information like sales, marketing and budgeting of the solar panels. They learnt the various uses of solar panels in different industries and their process of manufacturing from raw material to final product.

     

    Industry Visit – Dabur Company 2024-25

    An Industry visit to Dabur was organised by the Department of Management and Commerce. Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Food & Beverages. The students gained hands-on experience and insight into the entire honey production process, from extraction to packaging. They also developed an understanding of the diverse range of Dabur products, fostering a deeper appreciation for the industry’s versatility.

     

    Industry Visit – Mukharochak 2024-25

    An Industry visit to Mukharochak was organised by the Department of Management and Commerce. As the company maintains its prominent position, presenting a variety of its diverse snacks, it demonstrates and strengthened its position through an advanced manufacturing sector equipped with cutting-edge packaging technology. The students learned the whole process of manufacturing to marketing of Mukharochak with lots of enthusiasm.

     

    OUR FACULTY

    Dr. Sweta Rani

    Associate Professor, Academic Incharge, Management Department

    She was awarded Ph.D in management by Magadh University.I cleared my M.Phil. in 2011 and MBA (with specialization in marketing management) in 2006...
    read more

    Dr. Anindita Dutta

    Asst. Professor & HOD, English

    I am a Senior Faculty of English at TNU, teaching at the undergraduate and postgraduate level, a teacher educator, and a materials writer. In a car...
    read more

    Dr. Mushtaq Ahmad

    Assistant Professor

    He is a faculty in finance at The Neotia University. Awarded Graduation in Commerce, he has Master’s Degree in Commerce with specialization in Acco...
    read more

    Prof. Dr. Pranay Kumar Roy Barman

    Prof. Dr. Pranay Kumar Roy Barman having M.Sc. ( Ag )., CAIIB , MBA , Ph.D. degrees in Management with specialisation and long teaching experien...
    read more

    Kishore Nag

    Entrepreneur, Digital Marketer, Trainer, Visiting Faculty

    He is a commerce graduate along with a certification course in HR Management and PG Diploma in education Administration. He is also a certified Dig...
    read more

    Sougata Majumder

    Visiting Faculty

    He is pursuing Ph.D. from Himalayan Garhwal University, MBA in HR from EIILM under Visva Bharati, and M.Com from Swami Vivekanand Subharti Universi...
    read more

    Brinda Das

    Entrepreneur, Content Strategist, Trainer, Visiting Faculty

    She pursued Masters in English from Calcutta University and completed her graduation in English Honours from St. Xavier's College, Kolkata. She is ...
    read more

    Bitobi Lahiri

    Visiting Faculty

    She is persuing Ph.D.from the TNU under the guidance of Dr.Mushtaq Ahmed. She did M.Com from Ravishankar University specializtion in Taxation. 
    read more

    Dr. Santanu Ray Chaudhuri

    Assistant Professor

    Dr. Chaudhuri has 19 years of teaching experience. He has done his Ph.D. in Economics where he specialized in Economic Inequality and Human Capital...
    read more
    Enquiry Now Enquiry Now
    Enquire Now Apply Now
    Download Brochure