BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER

Curriculum / Syllabus

1st Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 101	CC 1	Management Principles	4	1	1	6	6
2	BBA-DM 102	AEC1	English Language Skills	4	1		5	5
4	BBA-DM 103	AEC2	Environmental Studies	3	1		4	4
5	BBA-DM 104	CC2	Introduction to Digital Marketing	4	1		5	5
6	BBA-DM 105	SEC1	Language Lab			4	4	2
7	BBA-DM 106	SEC2	Computer Laboratory			4	4	2
	Semester Total							24

2nd Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 201	CC3	Digital and Social Media Marketing	4	1	1	6	6
2	BBA-DM 202	DSE1	Business Statistics	4	1		5	5
3	BBA-DM 203	GE1	To be choosen	2			2	2
4	BBA-DM 204	CC4	Marketing Management	4	1		5	5
5	BBA-DM 205	CC5	Financial Accounting	4	1		5	5
Summer Internship & Experiential Learning(through industrial visit/study-tour)								3+3
Semester Total								29

3rd Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 301	CC6	Website Planning and Structure	4	1	1	6	6
2	BBA-DM 302	CC7	e-Commerce and Payment Gateway	4	1		5	5
3	BBA-DM 303	CC8	Search Engine Optimization (SEO) & Search Engine Marketing (SEM)	4	1	1	6	6
4	BBA-DM 304	CC9	Economics	4	1		5	5
Semester Total								22

4th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 401	CC10	Email, You tube, Mobile and Video Marketing	4	1	1	6	6
2	BBA-DM 402	CC11	Financial Reporting & Analysis	3	1		3	4
3	BBA-DM 403	CC112	Business Strategy	3	1	1	5	5
4	BBA-DM 404	GE2	To be choosen	2			2	2
Summer Internship & Experiential Learning(through industrial visit/study-tour)								3+3
Semester Total								23

5th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 501	CC 13	Financial Management	4	1		5	5
2	BBA-DM 502	DSE2	Human Resourse Management	4	1		5	5
3	BBA-DM 503	CC14	Google Analytics and Webmaster Tools	4	1	1	5	6
4	BBA-DM 504	GE3	To be choosen	2			2	2
5	BBA-DM 505	CC 15	Advertising & Sales Promotion	3	1	1	5	5
Semester Total								23

6th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 601	CC 16	Consumer Behavior & Market Research	4	1		5	5
2	BBA-DM 602	GE4	To be choosen	2			2	2
3	BBA-DM 603	DSE3	Google Adwords and PPC Advertising	3	1	1	5	5
3	BBA-DM 603	DSE4	Content Marketing	4	1	1	6	6
Project Work								3
Semester Total								21

Courses Offered	Fee Per Semester (A) (Rs.)	One Time Fee (B) (Rs.)	1st Semester Fee (A+B) (Rs.)	No. of Semester	Total Course Fee (Rs.)	7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER	49,500	29,000	78,500	4+2	2,27,000	20,000

Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission for the Session 2025-26 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
1	SARVODAYA SCHOLARSHIP (in the memory of Late Suresh Kumar Neotia)	> 85 %	Yearly Family Income below 2.5 Lakhs **	N.A.	N.A.	50%
65% – 85%	Yearly Family Income less than 2.5 Lakhs **	N.A.	N.A.	25%
2	GRAMOTTHAN SCHOLARSHIP (Students from Gram Panchayat area of South 24 Parganas)	> 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	50%
65% – 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
3	GRAMOTTHAN SCHOLARSHIP–2 (For Hospitality, BBA, B.Com, BHM, BA in Rehabilitation Education)	55% – 65%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
4	SPECIAL HILL STUDENTS’ SCHOLARSHIP (GTA, North-East, A&N Islands, Nepal & Bhutan)	> 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	50%
65% – 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
5	SAHODARYA SCHOLARSHIP (Siblings of current/past students)	≥ 60%	ANY	N.A.	N.A.	25%
6	MERE APNE SCHOLARSHIP (Ambuja Neotia employees)	≥ 60%	Income < 5 Lakhs	N.A.	N.A.	50%
—	Income > 5 Lakhs	N.A.	N.A.	25%
7	SPORTS SCHOLARSHIP	≥ 60%	ANY	STATE / NATIONAL LEVEL	N.A.	25%
8	CULTURAL SCHOLARSHIP	≥ 60%	ANY	N.A.	STATE / NATIONAL LEVEL	25%
9	TNU’s SWAMI VIVEKANANDA SCHOLARSHIP	As Per Eligibility Criteria of West Bengal Govt.	Same as WB Govt.
10	CHANCELLOR’S SCHOLARSHIP	i) Family income < 2.5 Lakhs ii) Interview + document verification by empowered committee	As decided (Up to 100%)

Residential Facilities

The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

Dining and Housing

Swimming Pool

Gymnasium

Health and Wellbeing

Ragging Free Campus

Step 1

Step 2

Appear for Admission Entrance Test

Step 3

Test Results

Step 4

Provisional Admission

Step 5

Final Admission

Step 1:

Sign up /Fill up the Application Form

The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

Step 2:

Appear for Admission Entrance Test

All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

Step 3:

Test Results

Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

Step 4:

Provisional Admission

Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

Step 5:

Final Admission

After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

ONE TIME PAYMENT AT THE TIME OF ADMISSION	Amount (Rs.)
Admission Processing Fee	10,000
Security Deposit (Refundable)	10,000
University Registration Fee	5,000
Development Fee	3,000
Alumni Association Subscription	1,000
TOTAL ONE TIME PAYMENT (A):	29,000

Course Offered	Duration (in Years)	Eligibility
BBA (Hons.) With Specialization In Digital Marketing	4 Years	a) The student is required to finish a minimum of 2 semesters at the current University, achieving at least 55% marks. b) The syllabus of the course must align with at least 70% of the curriculum of The Neotia University for the same course during the first 2 semesters. c) The student must provide one No Objection Certificate (NOC) from the current University where he or she has completed the first 2 semesters.

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

BBA (Hons.) with specialization in Digital Marketing is an extremely sought-after three-year bachelor program. Digital Advertising is a thriving industry not just in India but globally. BBA in digital marketing enables aspirants with some of the essential skills like the concept of sales conversions, analyzing marketing campaigns, and finding strategies to promote their organizations. The course contains different subjects related to marketing and business analytics. The program also includes a project that enables the students to learn the practical skills of marketing and apply their knowledge practically. During field trips and industrial tours, students study various techniques that will help to expand their horizons.

CAREER PROSPECTS

With almost all the companies moving their businesses online, the demand for digital marketers has multiplied, which has opened the door to many job seekers around the world. The world is going digital. According to the researchers, the growth rate of the digital economy is ten times that of the traditional economy.

The size of companies conducting business online is twice that of the conventional economy. The rise of social media giants, increased internet penetration and easy availability of devices (used to access the internet) has contributed to the growth of Digital Marketing.

There are the various career opportunities for the graduates in BBA (Hons.) (Digital Marketing), the candidates are assigned roles in the Digital Marketing Department of MNCs, Start-ups, Data Analytics Agencies, Internet Technology Businesses, Social Media Marketing Agencies & Online News Portals, Magazines and similar Publications. They are assigned various roles such as, Digital Marketing Manager, Web Developer and Web Designer, SEO Executive or a Manager, Social Media Executive or a Manager, Project Lead or Manager, Content Manager, Web Analytics, Customer Relation Manager, Email Marketing Manager, Digital Agency Account Director, and more.

PLACEMENT Record

Why Neotia

At Neotia we believe that the digital and SCM ready leader of the future are the innovators, creative, well equipped with Technology and focused – And equant with TQM.

6.5 LPA

Highest CTC

3.36 LPA

Average CTC

99.9%

Students got the campus placement

90%

Students have paid internship

The graph below indicates an increase in the highest, average and lowest salary package offered to the students of BBA

Why BBA in TNU

BBA Degree from UGC recognized university
Course is open to students from all streams i.e. science, commerce and arts
Currently offering Job Oriented Specializations which are Supply Chain Management, Digital Marketing & Business Analytics in BBA.
Faculty members are well specialized and well experienced in Academics, Industry Experiences along with techno skills.
Well-structured Course Curriculum and dynamic experiential Learning programmes are provided to the students.
Industry People interactions are common features of our curriculum.
Combinations of Business World & Academia activities are in regular
Internship facilities and Placement Assistance provided.
Special attention is given to students who are poor in communication skills and elocution.
Seminars, Workshops and Webinars are organized in Physical and Online mode at regular basis on National and International level.
Various Sports and Recreational activities are organized throughout the year. Which helps in overall growth and allows students to develop leadership, managerial, entrepreneurial, and people skills.
BBA course encourages a global career by providing students with marketable skills and opportunities to work in MNCs, bootstrap startups, and
governmental agencies.

Industry Visit – Coca Cola 2024-25

An Industry visit to Coca-Cola was organised by the Department of Management and Commerce. It was a very informative and interactive session with lots of practical inputs from the industry people. The students learnt the process of manufacturing of different products of Coca-Cola and their sales and marketing techniques.

Industry Visit – Coca Cola 2022

Industry Visit – Vikram Solar 2024-25

Industry visits at Vikram Solar by the Department of Management and Commerce with the students of Digital Marketing and Logistics and Supply Chain Management. The students were given the information like sales, marketing and budgeting of the solar panels. They learnt the various uses of solar panels in different industries and their process of manufacturing from raw material to final product.

Industry Visit – Vikram Solar 2022

Industry Visit – Dabur Company 2024-25

An Industry visit to Dabur was organised by the Department of Management and Commerce. Dabur India Limited is a leading Indian consumer goods company with interests in Hair Care, Oral Care, Health Care, Skin Care, Home Care and Food & Beverages. The students gained hands-on experience and insight into the entire honey production process, from extraction to packaging. They also developed an understanding of the diverse range of Dabur products, fostering a deeper appreciation for the industry’s versatility.

Industry Visit – Mukharochak 2024-25

An Industry visit to Mukharochak was organised by the Department of Management and Commerce. As the company maintains its prominent position, presenting a variety of its diverse snacks, it demonstrates and strengthened its position through an advanced manufacturing sector equipped with cutting-edge packaging technology. The students learned the whole process of manufacturing to marketing of Mukharochak with lots of enthusiasm.

Students Business-academic Cultural Activities Business Conclave 2022

Expert Committee

Prof. Deboprasad Chattopadhyay

Senior Professor, Globsyn Business School

Mr. Bhaskar Chatterjee

Senior Trainer, Retail Industry in functional areas of Management & Business activities

Our Faculty

Dr. Sweta Rani

Associate Professor, Academic Incharge, Management Department

She was awarded Ph.D in management by Magadh University.I cleared my M.Phil. in 2011 and MBA (with specialization in marketing management) in 2006...

Dr. Anindita Dutta

Asst. Professor & HOD, English

I am a Senior Faculty of English at TNU, teaching at the undergraduate and postgraduate level, a teacher educator, and a materials writer. In a car...

Dr. Mostaid Ahmed

Assistant Professor

Dr. Ahmed has 2 years of teaching experience. He did his Ph.D. in Applied Mathematics and his research areas were Solid Mechanics, Theory of Elasti...

Prof. Dr. Pranay Kumar Roy Barman

Prof. Dr. Pranay Kumar Roy Barman having M.Sc. ( Ag )., CAIIB , MBA , Ph.D. degrees in Management with specialisation and long teaching experien...

Kishore Nag

Entrepreneur, Digital Marketer, Trainer, Visiting Faculty

He is a commerce graduate along with a certification course in HR Management and PG Diploma in education Administration. He is also a certified Dig...

Sougata Majumder

Visiting Faculty

He is pursuing Ph.D. from Himalayan Garhwal University, MBA in HR from EIILM under Visva Bharati, and M.Com from Swami Vivekanand Subharti Universi...

Brinda Das

Entrepreneur, Content Strategist, Trainer, Visiting Faculty

She pursued Masters in English from Calcutta University and completed her graduation in English Honours from St. Xavier's College, Kolkata. She is ...

Bitobi Lahiri

Visiting Faculty

She is persuing Ph.D.from the TNU under the guidance of Dr.Mushtaq Ahmed. She did M.Com from Ravishankar University specializtion in Taxation.

Dr. Santanu Ray Chaudhuri

Assistant Professor

Dr. Chaudhuri has 19 years of teaching experience. He has done his Ph.D. in Economics where he specialized in Economic Inequality and Human Capital...

Online Registration Starts From	Started from January 2025
Provisional Admission	Started from January 2025
Entrance Examination Date	March 2025 to July 2025
Declare of Test Results	Within 24 hours of appearing the test
Last date of Admission	31st July 2025(For PG, Nursing, GNM etc courses will be informed separately as per UGC/ State, Central Govt. norms.)

BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER

Apply Now