BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER

Curriculum / Syllabus

1st Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 101	CC 1	Management Principles	4	1	1	6	6
2	BBA-DM 102	AEC1	English Language Skills	4	1		5	5
4	BBA-DM 103	AEC2	Environmental Studies	3	1		4	4
5	BBA-DM 104	CC2	Introduction to Digital Marketing	4	1		5	5
6	BBA-DM 105	SEC1	Language Lab			4	4	2
7	BBA-DM 106	SEC2	Computer Laboratory			4	4	2
	Semester Total							24

2nd Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 201	CC3	Digital and Social Media Marketing	4	1	1	6	6
2	BBA-DM 202	DSE1	Business Statistics	4	1		5	5
3	BBA-DM 203	GE1	To be choosen	2			2	2
4	BBA-DM 204	CC4	Marketing Management	4	1		5	5
5	BBA-DM 205	CC5	Financial Accounting	4	1		5	5
Summer Internship & Experiential Learning(through industrial visit/study-tour)								3+3
Semester Total								29

3rd Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 301	CC6	Website Planning and Structure	4	1	1	6	6
2	BBA-DM 302	CC7	e-Commerce and Payment Gateway	4	1		5	5
3	BBA-DM 303	CC8	Search Engine Optimization (SEO) & Search Engine Marketing (SEM)	4	1	1	6	6
4	BBA-DM 304	CC9	Economics	4	1		5	5
Semester Total								22

4th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 401	CC10	Email, You tube, Mobile and Video Marketing	4	1	1	6	6
2	BBA-DM 402	CC11	Financial Reporting & Analysis	3	1		3	4
3	BBA-DM 403	CC112	Business Strategy	3	1	1	5	5
4	BBA-DM 404	GE2	To be choosen	2			2	2
Summer Internship & Experiential Learning(through industrial visit/study-tour)								3+3
Semester Total								23

5th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 501	CC 13	Financial Management	4	1		5	5
2	BBA-DM 502	DSE2	Human Resourse Management	4	1		5	5
3	BBA-DM 503	CC14	Google Analytics and Webmaster Tools	4	1	1	5	6
4	BBA-DM 504	GE3	To be choosen	2			2	2
5	BBA-DM 505	CC 15	Advertising & Sales Promotion	3	1	1	5	5
Semester Total								23

6th Semester

Sl. No.	Paper Code		Paper Name	CONTACT HOURS (PERIODS/WEEK)				Credit Points
Sl. No.	COURE CODE	COURSE TYPE	Paper Name	L	T	P/CS	TOTAL	Credit Points
1	BBA-DM 601	CC 16	Consumer Behavior & Market Research	4	1		5	5
2	BBA-DM 602	GE4	To be choosen	2			2	2
3	BBA-DM 603	DSE3	Google Adwords and PPC Advertising	3	1	1	5	5
3	BBA-DM 603	DSE4	Content Marketing	4	1	1	6	6
Project Work								3
Semester Total								21

Courses Offered	Fee Per Semester (A) (Rs.)	One Time Fee (B) (Rs.)	1st Semester Fee (A+B) (Rs.)	No. of Semester	Total Course Fee (Rs.)	7th & 8th Semester – Exam Fee for OJT/RW (Rs.)
BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER	49,500	29,000	78,500	4+2	2,27,000	20,000

Scholarship / Sponsorship Criteria for India, Nepal, Bhutan & Bangladesh Students Admission for the Session 2025-26 at THE NEOTIA UNIVERSITY (TNU), W.B. for UG and Lateral Entry Courses
1	SARVODAYA SCHOLARSHIP (in the memory of Late Suresh Kumar Neotia)	> 85 %	Yearly Family Income below 2.5 Lakhs **	N.A.	N.A.	50%
65% – 85%	Yearly Family Income less than 2.5 Lakhs **	N.A.	N.A.	25%
2	GRAMOTTHAN SCHOLARSHIP (Students from Gram Panchayat area of South 24 Parganas)	> 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	50%
65% – 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
3	GRAMOTTHAN SCHOLARSHIP–2 (For Hospitality, BBA, B.Com, BHM, BA in Rehabilitation Education)	55% – 65%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
4	SPECIAL HILL STUDENTS’ SCHOLARSHIP (GTA, North-East, A&N Islands, Nepal & Bhutan)	> 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	50%
65% – 75%	Yearly Family Income less than 5.0 Lakhs **	N.A.	N.A.	25%
5	SAHODARYA SCHOLARSHIP (Siblings of current/past students)	≥ 60%	ANY	N.A.	N.A.	25%
6	MERE APNE SCHOLARSHIP (Ambuja Neotia employees)	≥ 60%	Income < 5 Lakhs	N.A.	N.A.	50%
—	Income > 5 Lakhs	N.A.	N.A.	25%
7	SPORTS SCHOLARSHIP	≥ 60%	ANY	STATE / NATIONAL LEVEL	N.A.	25%
8	CULTURAL SCHOLARSHIP	≥ 60%	ANY	N.A.	STATE / NATIONAL LEVEL	25%
9	TNU’s SWAMI VIVEKANANDA SCHOLARSHIP	As Per Eligibility Criteria of West Bengal Govt.	Same as WB Govt.
10	CHANCELLOR’S SCHOLARSHIP	i) Family income < 2.5 Lakhs ii) Interview + document verification by empowered committee	As decided (Up to 100%)

Residential Facilities

The University is equipped with avant-garde Infrastructure. We offer a rather impressive array of facilities viz smart classrooms, modern laboratories, conference and seminar halls, Wi-Fi enabled campus, a high-tech Learning Resource Centre, state-of-the-art IT Centre, clean and airy student residences, mess serving wholesome meals, indoor and outdoor sport facilities including a plush new gymnasium with latest equipments. Campus Banking Facilities, Doctor-on-call and Hospital Linkages are also available to enhance the student’s convenience.

Dining and Housing

Swimming Pool

Gymnasium

Health and Wellbeing

Ragging Free Campus

Step 1

Step 2

Appear for Admission Entrance Test

Step 3

Test Results

Step 4

Provisional Admission

Step 5

Final Admission

Step 1:

Sign up /Fill up the Application Form

The student must first complete the Registration/Enquiry Form via the TNU website (www.tnu.in) or any other online platform that provides access to the TNU Registration/Enquiry link. Upon submitting the Registration Form, the student will receive a link via email, SMS, or WhatsApp to complete the Application Form. The Admission Counsellor at TNU will assist in filling out the form. Upon submission, a unique application number will be assigned to the student.

Step 2:

Appear for Admission Entrance Test

All undergraduate course applicants are required to take an admission entrance examination. Once the Application Form is submitted, the Admission Test option will become available on the Student Dashboard. By selecting this link, students can complete the test at their convenience from any location. Students applying for lateral entry into postgraduate courses are exempt from this test. A distinct admission test will be organized for PhD candidates.

Step 3:

Test Results

Within 24 hrs. of Admisison Test, the test results will be available at student’s Dashboard. 40% is the qualifying marks for the test.

Step 4:

Provisional Admission

Following the submission of the Application Form, if the student successfully passes the entrance examination, they may secure provisional admission in their chosen and available course by remitting a fee of Rs.10,000/-. The payment procedure and link are provided above. Upon completion of the payment via TNU’s Payment Gateway, a receipt will be generated and can be accessed on the student’s Dashboard.

Step 5:

Final Admission

After students receive their H.S (10+2) marks and meet TNU’s eligibility requirements for a specific course, they may secure final admission by remitting the outstanding balance of the first semester fee. Once the final admission fee is paid, a UID number will be generated for the student, allowing them to attend classes. The provisional start date for classes is set for August 1, 2025.

Online Registration Starts From	Started from January 2025
Provisional Admission	Started from January 2025
Entrance Examination Date	March 2025 to July 2025
Declare of Test Results	Within 24 hours of appearing the test
Last date of Admission	31st July 2025(For PG, Nursing, GNM etc courses will be informed separately as per UGC/ State, Central Govt. norms.)

ONE TIME PAYMENT AT THE TIME OF ADMISSION	Amount (Rs.)
Admission Processing Fee	10,000
Security Deposit (Refundable)	10,000
University Registration Fee	5,000
Development Fee	3,000
Alumni Association Subscription	1,000
TOTAL ONE TIME PAYMENT (A):	29,000

BBA (Hons.) with Specialization in Digital Marketing – CREDIT TRANSFER

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