Mr. Pabitra Kumar Sahu

Email: pabitrakumar.sahu@tnu.in

Highest Qualification: Fellow Programme in Management (FPM) – Thesis Submitted

Year of Experience: 9 years of Teaching & Research

Research Interest:

• Marketing Analytics
• Social Media Analytics & Branding
• Consumer Research

Publication: 1. Sahu, P. K., & Kumar, R. V. (2025). Navigating the Digital Landscape: The Impact of Social Media on Higher Education Enrolment and Beyond. Knowledge Management & E-Learning. [Scopus Indexed: In Press]. 2. Sahu, P. K., & Kumar, R. V. (2025). Examining Determinants Influencing the Selection of Management Institutions: An Approach to Scale Development. Asian Journal of University Education (AJUE), 21(2). [Scopus Indexed]. 3. Sahu, P. K., & Kumar, R. V. (2024). Navigating Academic Choices: Exploring Social Media Consumption Patterns among Prospective Management Students in India. Academia, (37), 97-120. [Scopus Indexed]. 4. Sahu, P. K., & Kumar, R. V. (2024). Effectiveness of social media marketing in the enrolment of management students in college and university: an exploratory study. International Journal of Business Competition and Growth, 9(1), 30-42. [CABS Category I]. 5. Sahu, P. K., & Kumar, R. V. (2023). Does Social Media Facilitate Admission to Business Schools: Evidence from Prospective Students. In Paradigm Shift in Business: Critical Appraisal of Agile Management Practices (pp. 255-274). Cham: Springer Nature Switzerland. [Scopus Indexed]. 6. Sahu, P. K., & Kumar, R. V. (2023). Unveiling college selection factors: A study of management students in Indian private B-schools. Asian Journal of Management, 14(4), 265-272. [Google Scholar & ICI Indexed]. 7. Sahu, P. K. (2023). Revealing Factors Influencing College Selection: An Investigation of Management Students in Private B-Schools in India. Srusti Management Review, 16(2). [UGC Care Group I]

Award / Distinction: 1. I got the Super Teacher Award for 100000 Views of my Content from Lecture Notes Technologies Pvt Ltd. At KIIT TBI, Bhubaneswar in the year 2019. 2. Invited by Naxtra News studio for Career counselling program Career Plus in the year 2025. Discussed the scope and opportunites for Business Managamnt Courses. 3. Received Silver Medal in Sport and Athletic Meet 2025 organised by The Neotia University. Faculty Event Coordinator for Annual Business Conclave 2025 at The Neotia University, West Bengal.

No. of Books/Book Chapters Published: 1

No. of Abstracts Presented in Seminar/Conference/Symposium: 15