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BBA with Specialization in Retail Management

 

 

 

COURSE OFFERED DURATION (IN YEARS) ELIGIBILITY CRITERIA
BBA With Specialization In Retail Management 3 12th standard pass with any stream at least 50% marks

Disclaimer: TNU reserves the right for relaxation in admission criteria for the most deserving candidates.

Bachelor of Business Administration (BBA) is a popular course among students aspiring to venture into the world of management. BBA degree aims at providing fundamental education in business management principles, human capital management, finance, laws and policies concerning business management, decision making, financial statement analysis, wealth management etc. that is necessary for effective business management, and entrepreneurship. This course is of prime importance for students from both commerce/non-commerce backgrounds as it brings them on terms with the basics in Business Administration and MBA degree. BBA programs offer practical management training that can prepare students to successfully work within large or small organizations.

COURSE STRUCTURE

1st Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 101

CC1  Management Principles 1   5 5

2

BBA-RM 102 AEC1  English Language Skills   4   5

3

BBA-RM 103 AEC2  Environmental Studies   3   4

4

BBA-RM 104  CC2  Introduction to Retailing   1   5 5

5

BBA-RM 105  SEC1  Language Lab      4 2

6

BBA-RM 106  SEC2  Computer Laboratory      4   4 2

TOTAL

 

     23 

2nd Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 201

CC3  Retail Operations Management  4   5

2

BBA-RM 202 DSE1  Business Statistics   4  1   5

3

BBA-RM 203 GE1  Logistics and Sales Promotion   1   5

4

BBA-RM 204 CC4  Marketing Management    5

5

BBA-RM 205   Financial Accounting    5

SUMMER INTERNSHIP

8

TOTAL

 

      33

3rd  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 301

CC5  Buyers' Behavior  5    6

2

BBA-RM 302 CC6  Retail Planning   

3

BBA-RM 303 CC7  Retail Sales Techniques & Promotion  

4

BBA-RM 304  CC8  Economics   

TOTAL

 

      23 

4th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 401 CC9 Direct and Network Marketing  3  1    4

2

BBA-RM 402 CC10  Financial Reporting & Analysis   

3

BBA-RM 403  CC11  Business Strategy   

4

BBA-RM 404  GE2  Human Resource Management   

SUMMER INTERNSHIP

8

TOTAL

 

      23 

5th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 501 CC12  Retail Store Management  5   6 6

2

BBA-RM 502 DSE2 Supply Chain Management & IT Interface    5 5

3

BBA-RM 503 CC13  Ethical & Legal issues of retailing   

4

BBA-RM 504  GE3  Time and Stress Management   

5

BBA-RM 505  CC14  International Retailing  

TOTAL

 

      22 

6th  Semester

Sl. No.

Paper Code

 

Paper Name

Periods per week

Credit Points

COURE CODE

COURSE TYPE

L

T

P

TOTAL

1

BBA-RM 601 DSE3  Visual Marchandising  3 10 

2

BBA-RM 602 GE4  (Choose from the Open Basket)     

3

BBA-RM 603 DSE4 Virtual and Non-Store Retailing  10 

TOTAL

 

         16 


Degree Totalk Credit 140

CAREER PROSPECTS

Graduates can choose their careers in any of these fields – pursue MBA, apply to be a Chartered Accountant, appear for Civil Services Examinations, Defence Services, Law Courses, Banking Sector, Finance Sector, Industrial Firms, or become an Entrepreneur. They can work in various sectors as Executives or Managers handling the smooth functioning of different operations such as retail, finance, revenue and shares, information technology, advertising, E-tailing, etc.

Some of the top companies to work for are,

• Amazon
• Flipkart
• Reliance
• Aditya Birla Fashion and Retail Ltd
• Tata Group
• Raymond Group, Future Retail Ltd
• Big Bazaar, Spencer’s Retail, Star Bazaar
• Godrej India Ltd
• Shoppers Stop, Westside, Pantaloons
• Regal, Metro, Bata
These companies use different strategies to market their products and come up with creative methods to sell their brands.

Get In Touch

  • City Office: Monday - Friday: 11:00 AM - 6:00 PM
  • Saturday (1st, 3rd, 5th) - 11:00 AM - 6:00 PM
  • Campus: Monday - Friday 10AM - 4PM
  • Phone: +91 7605081710 / +91 9163610909 
  • Email: contact@tnu.in

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